We can help you increase your confidence in testing, drive measurable impacts, and establish an experimentation culture.
Improve Your Sitewide User Experience
Having a beautiful website that ranks well in search engine results is a fundamental achievement, but it’s only half the battle.
In order to create loyal fans and clients, make sales, build a mailing list, or achieve any other type of conversion, the user has to enjoy the process of navigating your site. The ultimate user experience (UX) strikes a balance between four important elements: design, technology, user needs and business goals. Aligning and integrating these elements leads to optimum goal conversions.
Importance of Conversion Optimization
Conversion optimization (also known as “testing”) is a data-driven process leveraging digital analytics, persuasion architecture, and user feedback to:
- Better understand your users’ needs
- Provide them with a personalized online experience
- Increase your goal conversions
By enhancing the overall usability and performance of your website, you can essentially steer user decisions to reach key performance indicators (e.g., revenue per visitor, transaction volume, qualified leads, etc).
Fortunately, the majority of steps you can take towards site optimization are relatively easy to implement. Most important, these small, strategic changes can increase your conversions exponentially and, thus, your site’s return on investment.
Data-Driven and Customized Testing
The difference between having an opinion and having a hypothesis is data.
Our test recommendations are driven by both qualitative and quantitative data, providing a reliable picture of your site’s performance. While quantitative data is key to finding the low-performing pages of your website (i.e. the “where”), qualitative data provides insights into what is actually happening on those pages (i.e. the “why”).
To gather this data, we leverage various tools (e.g. Adobe Target, Optimizely) and technology, including analytics, user testing, heat-mapping, user session replay, and others.