Blast Analytics and Marketing

Adobe Analytics Training

Supporting Leaders to EVOLVE

As complex as it is powerful, Adobe Analytics can be difficult to master. It’s not unusual for organizations to invest hundreds of hours on implementation but under-invest on education, leaving them operating with only a fraction of Adobe’s capacity.

Learn from Certified Adobe Analytics Consultants

To maximize the value of your Adobe Analytics implementation, it’s critical that your team understands how to use the tools to turn data into insights. Blast provides a range of training options to get you up to speed. Some of the popular options taught by our certified Adobe consultants include:

Adobe Analytics 101

  • Adobe Analytics Overview
  • What it is and How it Works
  • How to use Adobe Analytics to:
    – find actionable insights
    – create a data-driven culture
  • User Interface Introduction
  • Navigating Adobe Analytics
  • Basic Terminology

Adobe’s Dynamic Tag Manager

  • The Purpose of Dynamic Tag Manager
  • Implementing DTM
  • Migrating Tags to DTM
  • Understanding the Data Layer
  • Working with DTM
  • Working with Adobe Analytics Tags in DTM
  • Working with Marketing Tags in DTM
  • Working with Other Tags in DTM
  • Debugging in DTM
  • Version Control
  • Security
  • Overview of Best Practices

Data Integration with Other Tools

  • Exporting Data from Adobe Analytics
    – Adobe Analytics API
    – Exporting Data from the Reporting Interface
  • Importing Data into Adobe Analytics CRM Integration
  • Other Data Integrations

Adobe Analytics 201/301

  • Standard Reporting & Analysis
  • Site Metrics Reports
  • Site Content Reports
  • Mobile Reports
  • Paths Reports
  • Traffic Sources Reports
  • Campaigns Reports
  • Custom Reports

Intro to Reporting and Analysis

  • Actionable Insight Strategies
  • Deep Dive on Analysis Workspace
  • Dashboards
  • Attribution & Marketing
  • Campaign Attribution & Analysis
  • Campaign Tagging
  • SEO
  • Paid Search & Adobe Analytics vs AdWords data
  • Automatic & Custom Alerts
  • Hands-on Analysis
  • Business Questions & How to Approach Analysis

Blast Training Room

Adobe Analytics training sessions can be held in our deluxe training room in Northern California, one of our convenient city locations, or on-site in your own office!

Each session is typically about two hours long, unless you have an especially large group. These can be followed up with a remote Q&A for training sessions participants.

Get Precisely the Right Knowledge

Because the purpose of Adobe Analytics is to help you discover the truth about your customers so you can optimize their experience, one size never fits all. We customize your Adobe Analytics training sessions to fit your business needs and talent requirements.

If you choose to purchase training directly from Adobe, you’ll find a more cookie-cutter approach. They won’t take the time to learn about your business and address your personal frustrations.

Our consultants work with organizational leaders like you every day, helping them solve problems, answer business questions, and EVOLVE their organizations. Helping you succeed through customized training is part of our everyday mission.

Adobe Analytics is Our Jam

Our best Adobe Analytics teachers are thought leaders not only in the industry, but specifically with Adobe tools. We’ve spoken at Adobe events, participated in the annual Analytics Idol competition, and developed expertise through enterprise partnerships in a variety of industries.

Adobe Analytics Idol Finalist: Brad Millet

As an agency, we’ve completed hundreds of implementations and can help identify which of your current challenges stem from that source. You’d be surprised how often confusion arises out of failure to match and maintain implementation with business needs!

Comprehensive Adobe Analytics training, with certified and experienced consultants who know the system inside and out, will change your whole perspective! When your team is empowered with the knowledge they need to make sense of it, everyone will be amazed by what they can do with Adobe Analytics.

Let’s Discuss Your Needs

If you have questions or you’re ready to discuss how Adobe Analytics Training can help you EVOLVE your organization, talk to a Blast Solutions Consultant.

Call 1 (888) 252-7866 or contact us below.