Data storytelling has become an essential business capability to help transform information into insights that can drive meaningful business outcomes and improved experiences.
Today, most organizations have accumulated a wealth of data from the different corners of their businesses. However, beyond having this information populated into reports and dashboards, it isn’t being leveraged to its full potential.
Blast’s data storytelling consulting expertise, inspired by Brent Dykes — a recognized leader in data storytelling — will help you make sense of your data and tell stories that drive better decision-making, action, and results.
EVOLVE Your Business with Data Storytelling
Depending on the length of the engagement, your organization will gain several deep insights into your business, as well as recommendations on how to optimize business performance. Through this engagement, internal analyst resources can be coached on how to develop or improve their own data storytelling skills. As the data stories are shared within your organization, they’ll create a new standard and raise the quality of other internal data analyses and data-related communications — creating a foundation to EVOLVE and improve experiences.
Data Storytelling Consulting Solutions
Blast’s data storytelling consulting offerings are tailored to your specific data needs and current storytelling capabilities. Depending on how much support your team requires, we can help with everything from prioritizing and performing analysis to crafting and delivering data stories based on discovered insights.
In addition, the delivery of the data stories can range from creating data presentations to building guided, interactive experiences. Each engagement can be structured around a specific deliverable or handled as a series of recurring discovery and storytelling sessions.
Your Stories. Our Guidance.
Blast’s approach to data storytelling begins with understanding your unique business goals, challenges, and needs. Partnering with your internal team by tapping into their domain expertise, we’ll seek to gain a deeper understanding of the intended audience so the narrative and visuals can be tailored to their needs, interests, and preferences.
After reviewing our preliminary findings and gaining additional context, we’ll help craft your data story designed to drive key business outcomes. The design of the final product will depend on whether it’ll be delivered directly or indirectly to the intended audience. Throughout this process, we’ll leverage a number of proprietary data storytelling frameworks that assist with the narrative development process and strengthen the overall quality of your data stories.
Data Storytelling Consulting Leader
Data storytelling is a relatively new data skill that many analytics teams and business professionals are looking to develop this year and beyond.
At Blast Analytics, we’ve leveraged the expertise of one of the leading thought leaders in this space, Brent Dykes, Author of Effective Data Storytelling (Wiley 2020). We’ve also developed one of the first dedicated offerings that’s exclusively focused on delivering data storytelling best practices and solutions.