Tool Agnostic Discovery Process
Blast has extensive experience with major enterprise tag management vendors — Tealium iQ, Adobe Launch, Google Tag Manager, and Ensighten Manage. Our TMS agnostic consulting experts will help you evaluate the technologies to find the one that best fits the needs of your unique organization.
Tag Management Architecture Expertise
At the heart of a tag management implementation is the data layer. Through discovery, Blast will deliver a data layer specifications document that allows your development team to implement existing and future technologies within your platform resulting in a scalable data layer that adheres to tag management best practices.
Data Governance Workflow Development
Our consultants will document the processes needed for tag requests, approvals, and deployments to help support data governance. By developing a workflow that achieves the right balance between agility and security, your organization is able to move more quickly and intelligently.
Enablement of Your Team Through Effective Training
Blast will train your marketing and development teams to understand how to use and maintain the tag management system. These teams will learn about the best practices ranging from naming conventions to techniques to improve page load speed and be more self-sufficient when it comes time to implement a new marketing technology via the tag management system.
Ongoing Audits Help Maintain Performance
After you’ve implemented the tag management system, periodic manual and/or automated audits are executed to:
- Ensure that only the technologies that you have existing relationships with are being used
- Prevent PII and Data Leakage issues that can destroy customer confidence in your brand
- Comply with best practices to maintain integrity and performance of the tag management tool
Advanced Tag Management Consulting Use Cases
Giving Customers a Choice
Wanting to implement an extra layer of security to protect user privacy, healthcare.gov worked with Blast to deploy Tealium iQ and build a new Privacy Manager. This Privacy Manager is implemented across both the English and Spanish sites, giving users control over what tracking and data collection takes place during their visits. This makes healthcare.gov one of the only US federal government sites offering consumers a choice about how data is collected. For more information, please view our case study.
Automate Tag Management Lookup Tables
An ecommerce client had a unique requirement where data had to be uploaded daily into the tag management system so that it could be leveraged within a lookup table. Our technical team developed an automated process that would consume data from a client-populated Google Sheet and then automate the build-out of a lookup table within Google Tag Manager.
Worldwide Marketing Tech Stack Acceleration
An ecommerce client with a world-wide presence required consistent data across all regions of the world. The Blast team architected a data layer design that perfectly scaled to all of the regions and platforms. The outcome for this client was data that they can trust and a platform that enabled faster movement as they continued to build their marketing technology stack.