Adobe Analytics Version Comparison

Adobe Analytics Ultimate is built to handle the more complex attribution and predictive needs of enterprise brands. With the ability to combine and analyze online and off-line data, Adobe Analytics Ultimate provides real-time insights into how customers are experiencing your brand and enables faster reactions and personalization from marketers.
Adobe Analytics Select, Prime & Ultimate Comparison
Blast provides Adobe Analytics Consulting for both product versions and can help you decide which is the best fit for your organization.
Here’s a side-by-side comparison of Adobe Analytics Select, Prime, and Ultimate:
Products Included | Select | Prime | Ultimate |
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If you’re an enterprise that has… | An emerging analytics practice | A mature analytics practice | An advanced analytics practice |
Ad Hoc Analysis with Analysis Workspace | ![]() |
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Rules-Based Attribution | ![]() |
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Offline Data Integration | 3 | 15 | 200 |
Advanced Segmentation with Segment IQ | ![]() |
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Anomaly Detection | ![]() |
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Contribution Analysis | ![]() |
10 Tokens (Runs) | 20 Tokens (Runs) |
Additional Predictive Tools | Optional | Optional | Optional |
Algorithmic Attribution | Optional | Optional | Optional |
As Adobe Analytics Certified Experts, we can help you create your digital measurement strategy, customize your implementation, gain the insights you need to optimize your marketing efforts, and provide training to you or your entire team. Also, if you are looking for pricing for Adobe Analytics Select, Prime, or Ultimate please reach out and we’ll be happy to help provide a quote.