Adobe Analytics Standard Consulting
Meet Business Goals
The best way to understand your customers is to track how they engage with you at every opportunity. With careful analysis of your data aligned to your business questions — guided by Blast — you can find out who your customers are, what they respond to, and how to increase conversion.
Adobe Analytics Standard: The Whole Story
You won’t be looking at customer data from just one channel at a time, either. In Adobe Analytics Standard, you can bring various marketing channels together to get a comprehensive view of marketing performance. Share the story with simple built-in sending ability — no need for exports and attachments.
As part of the Adobe Marketing Cloud, Adobe Analytics Standard can be used as a standalone solution or integrated with Adobe’s other marketing tools.
Adobe Analytics Standard Capabilities at a Glance
Reports and dashboards visually organize your data and make it easy to share.
Unlimited breakdowns of dimensions, metrics, and date ranges help you identify and compare high-value segments.
Real-time automation allows you to take immediate action on your findings.
Customer retention and experiences are improved through analysis of how they interact with your properties.
Ad hoc analysis can easily be conducted when your data priorities suddenly change.
Blast at Your Service
Several of our clients have reported a bit of a “speed bump” when trying to implement Adobe Analytics Standard on their own. That’s one reason that so many of our analysts are Adobe-certified. We can guide you from the early stages all the way through refining your metrics until you get the exact answers you need.
Understanding your business and challenges is the first, critical step. Through deep research and discovery, we ensure your implementation is designed to gather the data most relevant to you.
Getting Adobe Analytics Standard up and running is easier with experience. We’ll make sure to correctly set the parameters for the custom dimensions and metrics that were recommended during the strategy phase.
Data analysis is a continuous process. Reports are studied regularly to make sure data is “clean” and metrics are still relevant to goals.
Blast’s Adobe Analytics certified consultants provide ongoing education and training to guide your sustained success.
After launching a new mobile website, a global specialty toy retailer noticed that their mobile revenue for both “Click and Collect” and “Home Delivery” methods had decreased considerably. Find out how Blast used Adobe Analytics to create a streamlined checkout process and increase conversions during the critical holiday season.