Google Tag Manager
Focus on opportunities
Reduce deployment delays
Update tags without coding
Google Tag Manager (GTM) is an easy and efficient way of implementing all of Google’s marketing tags, a wide range of third-party marketing tags, and website and app analytics so that you can understand marketing performance and website behavior.
Simple, Reliable, Easily Integrated Tag Management
Though a separate product from Google Analytics, GTM works great in conjunction by providing a technology for you to add and update your website tags, easily and whenever you want, without bugging the IT folks. And just like Google Analytics Standard, GTM is a free tool from Google.
Benefit from the Experience of Long-Time Certified Partner
By working with Blast, a Google Analytics Certified Partner and Google Tag Manager Certified Partner approved to specifically support Google Tag Manager, you get the experience of a team who has worked on complex GTM solutions involving multi-site ecosystems, a multitude of tags and a sophisticated data layer.
Developer-friendly
Google Tag Manager was designed with marketers in mind, but webmasters and IT folks will love it too, thanks to features like user permissions, automated error checking, and the Debug Console.
Peace of mind
GTM’s security features, error checking and speed means all your tags will work without impacting the performance or security of your site.
Easy Testing
You want specific tags to work at specific times, for example, when a user signs up for your newsletter or reaches a “thank you” page after a purchase. That’s why Google Tag Manager includes event driven-data layer technology that, combined with expertise from a long-time certified partner, your development team will find a breeze to implement into your technology stack.
Event-Driven
You want specific tags to work at specific times, like when a user reaches a thank-you page after a purchase. That’s why Google Tag Manager lets you create custom rules and macros to collect exactly the right information at the right time.
Plays well with others
Google Tag Manager supports Google and third-party marketing tags, many with built-in templates. So you can quickly adopt new marketing tools whenever you’re ready. If there isn’t a built-in template available, we can build one for you with custom templates.
Google Tag Manager 360
Are you looking for a tag management solution that can support many different websites and apps?
Google Tag Manager (GTM) 360 is Google’s enterprise offering and provides additional features to enable efficient management of multiple implementations across websites and apps.
Workspaces
With GTM 360, you can have unlimited workspaces instead of being limited to only three on GTM standard. When managing multiple digital channels you’ll often have many concurrent tagging projects and you don’t want to be restricted by the number of workspaces available.
Approval Workflows
It’s critical to have governance across a large scale digital analytics implementation and approval workflows do just that. With GTM 360, you can enforce approval policies to ensure that the right people are in control of what gets deployed and when.
Zones
Included with GTM 360, zones are the ultimate solution to large scale implementations across many websites and apps that share a global implementation design, with the added benefit of improved access control over your critical tagging infrastructure.
Google Tag Manager Consulting Services
If you need Google Tag Manager consulting services, or help determining if GTM is the right tag management system for your company, contact us or give us a call at 1 (888) 252-7866.
Blast is an analytics & marketing company with a large team of certified experts in Tag Management Solution Strategy, Implementation, Optimization and Training.
We can help you with TMS selection, establishing tagging needs, tag clean-up and migration, implementation, deployment, post implementation audit, maintenance, optimization, analysis, and training of your team.
Following our proven methodology, we will ensure your organization achieves all the benefits of Google Tag Manager, is making data-driven decisions, and gets the most out of this tag management solution.
Learn more about other tag management solutions we work with and how we can help you select the best solution.
Consultant Spotlight
Meet Allison Marx
Analytics Implementation Consultant
As Analytics Implementation Consultant at Blast Analytics, Allison enjoys solving problems and implementing her solutions on all major tag management platforms. Allison’s talent lies in her abilities to identify the root causes of complex issues and provide elegant solutions to clients and teammates.
If you have questions or you’re ready to discuss how Google Tag Manager can help you EVOLVE your organization, talk to a Blast Solutions Consultant.
Call 1 (888) 252-7866 or contact us below.
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