Blast Analytics and Marketing

Product Analytics Consulting

Supporting Leaders to EVOLVE
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Product analytics help eliminate confusion around who’s using your product, when they’re using it, and what features are being most utilized. Turn Blast’s product analytics experts loose on your biggest challenges and opportunities.

Untangle Your Data. Thrill Your Users.

Developing a digital product that delights your customers and keeps them coming back is easier said than done. You know you need to understand user behavior, but unless you’re measuring the right things, you can end up with a mass of meaningless data.

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Taking the guesswork out of measuring digital experiences through well structured data will allow you to better understand what’s needed optimize conversions, grow retention and maximize revenue. Blast’s product analytics consultants will guide you through the best approach for tracking and measuring the impact of your products.

We have the capability to assist you along every step of the way, from creating a measurement plan that aligns with your business objectives, to implementation. Once your implementation is set, our consultants work closely with you to build reporting that answers your critical business questions and provides insight into the performance of your product.

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Better Data Makes a Better Product

Armed with a deep understanding of user behavior, marketers can better tailor their messaging and more effectively attract high value customers. Insight into feature usage and customer actions allows product managers to make smarter bets leading to improved business outcomes. UX designers and researchers can leverage product data in conjunction with qualitative data to build a complete picture of the what and why behind user behavior.

Improved decision-making based on data enables organizations to continually innovate, deliver optimal user experiences, and ensure customers are finding value in the product.

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Value in Partnering with Product Analytics Consultants

Whether you have a product analytics tool in place such as Amplitude or Mixpanel or are trying to figure out which tool best suits your needs, Blast’s expert consultants will guide you every step of the way.

Let’s Discuss Your Needs

If you have questions or you’re ready to discuss how Product Analytics Consulting can help you EVOLVE your organization, talk to a Blast Solutions Consultant.

Call 1 (888) 252-7866 or contact us below.