Together, Tealium AudienceStream (CDP) and Blast can improve your marketing performance and enable you to take real-time action on relevant audiences.
Make More Effective Use of Your First-Party Data
It can be a challenge to know who your customers are when you have batches of data coming from different sources. Valuable time and accuracy is lost in the process of manually syncing your numbers. Even if you attempt to automate using one of many respectable tools, you may find that it doesn’t integrate with all of your data sources, and so doesn’t really solve the problem.
Most importantly, you need your customer profiles to reflect a true picture of your customers. If you can’t be confident in your data accuracy, you can’t be confident in reaching your goals.
Implementation Support for Omnichannel Marketing
Our experienced, certified data and analytics consultants will help you create the strategy and implement Tealium AudienceStream. This powerful real-time customer segmentation and action engine, part of the Tealium Data Platform, is a marketer’s ideal mechanism for taking effective action on the data collected about customers.
AudienceStream integrates with a wide variety of data sources in real time, connecting your customers from every touchpoint. There’s a good chance that your tools are among the list, but here are some key players:
The result is a unified view of your customers, enabling you to create comprehensive and consistent profiles that can be powered throughout your entire marketing stack.
AudienceStream CDP Capabilities at a Glance
With a platform as robust and customizable as AudienceStream, companies often need a guiding hand to take full advantage. With support from Blast’s team of Tealium AudienceStream CDP Consultants, the tool allows you to: