You’re swimming in customer data. In the past, you may have collected multiple layers of information about a single customer without being able to connect them all, leading to many data sources being used ineffectively, or not at all. A customer data platform (CDP) is capable of collecting data from multiple online and offline interactions and matching them to a single customer profile.

This ability to stitch customers across devices increases the likelihood that you’ll deliver a compelling, relevant message. However, with access to more than 7,000 marketing and advertising technology options, it’s crucial that marketers have the correct data collection and data onboarding strategy in place for CDP success. Blast can provide you with the data management consulting strategy and resources you need to get the best performance from your CDP.