Companies that prioritize and effectively manage customer experiences are much more likely to achieve their business goals. Leverage Blast’s expertise with Adobe Target — a leading website testing and optimization tool — to delight customers with highly personalized campaigns.
True Personalization at Scale
Target provides an intuitive interface for designing and executing omnichannel tests, creating audience segments and targeting content. In addition, the innovative tool enables personalization powered by artificial intelligence (AI) and recommendations based on machine learning (ML).
Key Adobe Target testing benefits include:
Learn efficiently, target effectively. Employ popular testing and targeting approaches including A/B testing, MVT, segment, and 1-to-1 from a single application — eliminating the need for multiple-point solutions.
Deliver relevant content. Personalize content and increase relevance at all customer touchpoints on the website and across online channels.
Create tests visually. Create and implement content tests and targeted campaigns directly on your website — just as visitors will experience them — without any special configuration thanks to an on-site visual interface.
Segment for better targeting. Define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners, and promotions.
Build visitor profiles automatically. Create comprehensive and anonymous views of visitor interactions automatically, and then use them to deliver relevant content to visitors.
Integrated with the Adobe Ecosystem
Adobe Target integrates seamlessly with other Adobe Experience Cloud products, offering a holistic solution for delivering superior customer experiences with Adobe’s best-in-class tools for data, content, personalization, commerce and more.
Adobe Target Testing Consulting
Adobe Target testing consultants are available on a retainer or project basis to meet your needs for everything from technical test strategy and implementation to audience segmentation and personalization. You’ll get the expertise you’ve been craving to get the most out of your Adobe Analytics and testing investment.
Top Companies Hire Us
Custom Adobe Target Projects & Retainers
For a customized Adobe Target quote for your specific needs please get in touch with our Adobe Solution Partner consultants who are certified in Adobe Analytics, Adobe Target Testing and more.
Working with Roopa and her team helped accelerate our testing program and garner some big testing wins. Their strategic approach to testing – which is data driven – and ability to pull in the right development resources made it so easy to work with them. Whether your team is new to testing or has been at it a while, Blast Analytics will enhance your testing program and take it to the next level.
Director, Digital & Mobile Marketing
Senior Director, Optimization
Roopa drives testing and personalization strategy, implementation, and results analysis for various clients. She oversees all optimization-related account activity, identifies user experience (UX) opportunities, creates testing roadmaps, and utilizes a data-driven approach to impact customer purchase behavior and bottom-line metrics.
Working with Roopa helped accelerate our testing program and garner some big testing wins. Her strategic, data-driven approach to testing and ability to pull in the right development resources made Blast so easy to work with. Whether your team is new to testing or has been at it a while, Roopa will enhance your testing program and take it to the next level.
Allison Kelley – Director, Digital & Mobile Marketing
A top five transportation enterprise partnered with Blast with the objective of becoming a data-driven organization. They were looking for a Customer Experience (CX) team that would take the lead and provide strategic recommendations for testing ideas.
With a Customer Data Platform (CDP) — and Blast consulting — you can unify your customer data to better understand your customers and communicate with them in a more personalized and actionable way >> https://t.co/TBfqSKcJUr #CDP #dataprivacy #measure