Google Analytics 360 vs Standard

Google Analytics 360 (formerly Google Analytics Premium) is the enterprise version of Google Analytics Standard and is the core technology of the Google Marketing Platform. Many organizations have needs that go beyond the capabilities of Google Analytics Standard, but how do you know when it makes sense to move to Google Analytics 360?

Let Us Help You Decide

The best way to make that assessment is to perform a custom evaluation based on your business needs. At Blast we’ve helped dozens of companies make the transition and, as one of the longest standing approved resellers, can help you understand if 360 is right for you.

Google Analytics Comparison Chart

To get you started, here is a comparison chart to help you compare these Google Analytics solutions. If you’d like more help get in touch:

Support	Google Analytics Standard	Google Analytics 360
Dedicated Account Manager
Discovery/Needs Analysis
Implementation Audit
Implementation Support
Training from Google Experts
24×7 Emergency Support
Friendly, Responsive Support		*
Digital Measurement Strategy		*
Analytics Maturity Assessment		*
Data Integration Services		*
Reporting Configuration		*
Analyst Consulting Services		*
Search Marketing Services		*
Conversion Consulting Services		*
Technology Recommendations		*
Cost	Free (plus, recommended support and services)	starts at $150,000/year for technology, support plans vary (Request more info)

* Only when purchased through Blast. Contact us for more details.

Data Processing & Limits	Google Analytics Standard	Google Analytics 360
Query Time Processing
Data Volume Capacity	Up to 10 million hits** per month	Up to 20 billion hits** per month (0.5 billion for first pricing tier)
Data Export and Tracking API
Max Data Rows	50,000 rows	3,000,000 rows per export
Google Drive Integration
Unsampled Reporting
BigQuery Integration for Clickstream Data
Custom Dimensions and Metrics	20 of each	200 of each
Views per Web Property	Max 200 per property	Max 400 per property
Maximum Rows in Data Exports	50,000	3,000,000
Cross Property Rollup Reporting	Not available
Contract & Service Guarantees
Real-Time Data
Data Freshness	24+ hours	Less than an hour – Max 4 hours
Data Ownership	You own your data (but limited)	You own your data

Service Level Agreements	Google Analytics Standard	Google Analytics 360
Freshness S.L.A.		98.0% (4 hours or less)
Collection S.L.A.		99.9%
Reporting S.L.A.		99.0%
Google Tag Manager SLA
Service Level Guarantees

Advertising & Multi-Channel	Google Analytics Standard	Google Analytics 360
Attribution Modeling
Salesforce Integration
Data Driven Attribution Model
DoubleClick for Advertisers Integration
DoubleClick Bid Manager Integration
Campaign Measurement
Adwords Integration
Multi-Channel Reporting

Social, Mobile & Video	Google Analytics Standard	Google Analytics 360
Social Reporting & Conversion Reporting
Mobile Device & App Tracking
Video Performance Measurement

Analysis Tools	Google Analytics Standard	Google Analytics 360
Custom Unsampled Tables
Advanced Analysis Reporting Interface
Custom Funnel Reporting
Custom Reporting
Advanced Segmentation
Analytics Alerts
Real-Time Data
Flow Visualization

** Hits = PageViews + Events + Social Actions + Commerce Hits

Let us help you identify the right solution

As Certified Google Analytics Consultants, we can help you identify whether Google Analytics 360 or Standard is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, help you gain the insights you need to optimize your marketing efforts and provide training to you or your entire team.

Google Analytics Standard

Our analytics experts can help you gain the insights that matter from this robust measurement tool.

Google Analytics 360

Enterprise Analytics with implementation, support and comprehensive consulting from Blast included.

Get Acquainted With the Full Suite

Expanding on Google Analytics 360, the Google Marketing Platform presents a new, better integrated suite of enterprise-level products. Our extensive knowledge and experience with these products, gained from hundreds of successful client engagements, will help maximize your return on investment and EVOLVE your organization.

The six Google Marketing Platform products can work independently or together, to provide a cohesive marketing analytics technology solution:

Display & Video 360

Holistic solution for end-to-end campaign management, from media planning and creative development to measurement and optimization.

Search Ads 360

Helps you plan, buy, and measure your search campaigns on Google and other search engines.

Analytics 360

Enterprise-level analytics integrated with Google tools to better understand your customers through analysis from all touchpoints.

Data Studio

Data analysis and visualization tool that transforms real-time data into interactive reports and dashboards for monitoring performance and gaining more actionable insights.

Surveys 360

Innovative market research tool that helps you gain valuable audience insights for smarter, faster business decision making.

Tag Manager 360

Tag management tool to more easily deploy and manage all third-party tags for more effective measurement.

Optimize 360

Powerful testing platform integrated to test, and personalize customer experiences using audiences from other Google products to increase conversion and improve the customer experience.