For many organizations, managing data quality seems like an overwhelming task. However, having accurate and business-ready data is critical to successful analytics — and avoiding the consequences of “bad” or “dirty” data.
If you feel like you don’t trust your data, there’s probably a good reason
It happens all the time; companies implement analytics, and then further customize their solutions, without ever auditing the implementation to ensure ongoing data accuracy.
This leads to variable inaccuracies, gaps in tracking, and — even worse — information that’s simply missing.
The whole point of data is to provide reliable information on which you can base crucial business decisions. Inaccurate data can lead you down the wrong path, costing you additional resources to reverse bad decisions that could have been avoided.
Automated Auditing Brings Peace of Mind
Leveraging an automated auditing solution–coupled with Blast’s expertise — can minimize such issues, bring you peace of mind, and help you further EVOLVE your organization.
Data quality matters.
Web analytics, app analytics, advertising, testing tools, data management platforms, and tag management systems are only as good as the data they process. Quality assurance testing confirms that the source of this data — the tags on your website and in your apps — are deployed correctly and completely.
Data quality can be measured and improved.
Compared to the cost of traditional quality assurance processes and the risk associated with bad digital data, you can’t afford not to deploy data quality assurance measures. Automated data monitoring/crawling saves time and removes potential human error.
Improved data quality increases ROI.
Consistently complete, correct, and compliant data improves the return on investment of your entire digital marketing technology stack, in part by drastically reducing man-hours spent on manual QA flows.
What an Analytics Audit Captures
As your analytics consultant, Blast will help you leverage automation to assess all tags across pages, screens, devices, and browsers so you can view the following: