With a Customer Data Platform (CDP) — and Blast consulting — you can unify your customer data to better understand your customers and communicate with them in a more personalized and actionable way.
Unify Your Customer Data Sources
We’ll help you unlock all of the potential of a CDP, by unifying a number of different data sources that all contribute to building holistic customer profiles. These comprehensive and consistent customer profiles can be powered across channels and throughout your entire marketing stack.
When you combine your business systems data with analytics and event engagement data, you will be able to sketch a rich persona that would not be available in your existing Customer Relationship Management (CRM) tool. You’ll also need the right integrations and other resources to take action on the data.
One of the best features of CDPs is they can take interactions from anonymous customers and retroactively tie that data to a customer profile once it is identified (i.e. “reverse stitching”). Customer data platforms are powerful tools, but they aren’t automated “set it and forget it” solutions.
Our Customer Data Platform Consulting Expertise
Blast will provide you with the CDP consulting resources you need to get the most out of your customer data management platform, including:
Senior Director, Analytics Strategy
Aimee applies her vast analytics, project management, and leadership experience to help our client teams deliver the best analytics consulting solutions possible. Specifically, she works closely with clients to develop reports and analyze data, identify trends and relationships between different types of data, draw appropriate conclusions, and translate findings into marketing and sales strategies that drive revenue.
Tommy Bahama faced a critical issue reconciling its Adobe Analytics revenue data with its Hybrisbackend system, resulting in significant reporting discrepancies. After multiple failed attempts tosolve the problem with other resources, Tommy Bahama was referred to Blast, who jumped intoaction under a pressed timeframe with the upcoming holiday season and impended code freeze.
Michelle Roberts – Director, Program Management
Ready To Do More With Your Data?
If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today.
"Organizations should aim to have a better understanding of actual friction points along the customer journey by enhancing their quantitative analytics data with qualitative customer data." >> http://ow.ly/IRgz50C7wE6 #digitaltransformation #measure