Blast Analytics and Marketing

Customer Data Platform (CDP)

Supporting Leaders to EVOLVE

With a Customer Data Platform (CDP) — and Blast consulting — you can unify your customer data to better understand your customers and communicate with them in a more personalized and actionable way.

Unify Your Customer Data Sources

We’ll help you unlock all of the potential of a CDP, by unifying a number of different data sources that all contribute to building holistic customer profiles. These comprehensive and consistent customer profiles can be powered across channels and throughout your entire marketing stack.

When you combine your business systems data with analytics and event engagement data, you will be able to sketch a rich persona that would not be available in your existing Customer Relationship Management (CRM) tool. You’ll also need the right integrations and other resources to take action on the data.

One of the best features of CDPs is they can take interactions from anonymous customers and retroactively tie that data to a customer profile once it is identified (i.e. “reverse stitching”). Customer data platforms are powerful tools, but they aren’t automated “set it and forget it” solutions.

Our Customer Data Platform Consulting Expertise

Blast will provide you with the CDP consulting resources you need to get the most out of your customer data management platform, including:

  • Developing your customer data strategy and data on-boarding
  • Identifying a roadmap for high value use cases
  • Identifying and developing intent or propensity use cases
  • Implementation of your CDP
  • Setting up integrations
  • Creating audiences and developing segments
  • Providing proactive recommendations for activating your audience segments
  • Reporting and analysis
  • Ongoing maintenance and support


CDP Consultants Ensure Your Success

Here are some ways our Customer Data Platform consulting services can provide the expertise to guarantee you get the most from your CDP:

  • Provide end-to-end implementation, configuration, management and support for your customer data platform.
  • Provide best practices and work with you to develop your strategy for success.
  • Help you identify high-value use cases that will result in the most actionable customer profiles.
  • Troubleshooting latency, customer identification, on-boarding, integration, or technical issues.
  • Review your CDP implementation for pain points (and fix them).
  • Provide reporting and insights on your data and customer profile performance.
  • Provide training to your in-house team to encourage adoption.

CDP Paths to Success

Blast can provide you the customer data management consulting resources you need to get the best performance from your CDP, and provide you with quality data analysis and integration.

Consultant Spotlight

Meet Aimee Bos

Senior Director, Analytics Strategy
Aimee applies her vast analytics, project management, and leadership experience to help our client teams deliver the best analytics consulting solutions possible. Specifically, she works closely with clients to develop reports and analyze data, identify trends and relationships between different types of data, draw appropriate conclusions, and translate findings into marketing and sales strategies that drive revenue.
 

Quick Start Solution
Unify Your Customer Data

Quickly gain actionable steps to EVOLVE your customer data platform with a CDP Audit.

Get a CDP Audit
Let's Discuss Your Needs

If you have questions or you’re ready to discuss how Customer Data Platform (CDP) Consulting can help you EVOLVE your organization, talk to a Blast Solutions Consultant.

Call 1 (888) 252-7866 or contact us below.