Blast Analytics and Marketing

Adobe Experience Platform Consulting

Supporting Leaders to EVOLVE
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Research shows that 25% of enterprises have an ineffective marketing stack. With Adobe Experience Platform, we’ll integrate your marketing technology (martech), unify your customer data and help you deliver exceptional data-driven experiences in the moment.

Transform the Customer Experiences You’re Creating

Imagine the ability to deliver more authentic, personalized, real-time experiences that prove to your customers you truly understand them — and keep them loyal to your brand. By understanding people’s behavior and signals across the customer journey, you’ll increase brand affinity and generate more business with less advertising. In fact, according to Forrester, you can expect a 1.9X increased return on ad spend, 1.6X increase in Customer Lifetime Value (CLV) and a 242% ROI.

As a certified Adobe Gold Solution Partner, Blast has the deep expertise in marketing, analytics and customer experience to make this a reality and successfully deploy the impressive Adobe Experience Platform (AEP) for your organization.

Sounds too good to be true, right? To see and believe it for yourself, contact our Solutions team to discuss how Adobe Experience Platform can benefit your organization — and even get a personalized demo.

Get Personal. Improve Results.

How’s this all possible? Adobe Experience Platform is the first purpose-built customer experience management platform, with real-time customer profiles, continuous intelligence (AI/ML) and an open and extensible architecture for delivering personalized experiences.

Benefits of Adobe Experience Platform

Blast’s Adobe consulting expertise can help you implement AEP to consolidate customer data for a variety of benefits, including:

  • Collect and maintain customer data from multiple devices in real time.
  • Integrate other customer experience management technologies and capabilities.
  • Quickly develop and deploy personalized customer experience mobile applications.
  • Provide a unified cross-channel and cross-device experience.
  • Eliminate data silos, store information in one place and share it across the business.
  • Enable customers to choose a preferred infrastructure as a service (IaaS).
  • Increase customer satisfaction by continuously optimizing experiences.

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Adobe Experience Platform Products

Adobe has released a suite of apps built natively on Experience Platform, providing tools for insights, engagement, audience creation and activation, omnichannel customer journey analysis, and optimization.

  • Customer Journey Analytics
  • Real-Time CDP
  • Journey Optimizer
  • Tags (Launch)

Adobe Experience Platform Features

From personalization to data management, intelligent decision making to experience creation at scale, AEP offers a variety of features built specifically for customer experience management:

  • Data Ingestion — Batch and stream data from Adobe solutions and third parties.
  • Real-Time Customer Profile — Leverage a single profile for better targeting and personalized experiences.
  • Experience Data Model (XDM) — Create a standard data schema for all your customer experience data, across all data types enabling interoperability, faster insights and less time spent on manual translations.
  • Data Collection — Collect and standardize data in real-time through a suite of technologies allowing you to collect customer experience data from client-side sources and send it to the Platform Edge Network to be enriched, transformed and distributed to Adobe or non-Adobe destinations, in seconds.

Adobe Platform Edge Network

  • Tags (Launch) — Collect data and deploy applications across your sites and mobile apps.
  • Identity Service — Leverage device linking service to support experience management for customers.
  • Segmentation — Create powerful, usable segments with connected data and unified profile.
  • Data Governance — Easily label data so everyone can use it effectively
  • Privacy — Turnkey solutions for adhering to data privacy regulations like GDPR and CCPA and industry-specific regulations, such as HIPAA.
  • Security — Leverage the platform’s advanced features to be more secure and compliant.
  • Query Service — Perform complex, omnichannel analysis of your data.
  • AI, Insights, and Machine Learning services — Use Adobe Sensei for robust attribution, customer profiling, content services and more. Get to insights and action faster with gen AI capabilities including intelligent captions, object creation and an AI assistant.
  • APIs — The Adobe Experience Platform is open and extensible enabling faster development of new customer applications using open APIs.

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End-to-End Customer Experience Optimization

From strategy and implementation to optimization and training, we’ll ensure the right people in your organization have access to the data insights and integrated marketing technology to deliver timely, personalized omni-channel experiences that delight your customers.

To learn more about Adobe Experience Platform, explore how we can support your customer experience optimization initiatives end-to-end, and understand pricing for your specific needs, contact our Solutions team. We’re excited to talk about what we can do for your business and connect you with our certified Adobe Gold Solution Partner consultants who can support you across the Adobe Experience Cloud and Platform.

Let’s Discuss Your Needs

If you have questions or you’re ready to discuss how Adobe Experience Platform can help you EVOLVE your organization, talk to a Blast Solutions Consultant.

Call 1 (888) 252-7866 or contact us below.