Adobe Analytics Premium provides you with even greater opportunities to turn insights into action with this “fully loaded” enterprise solution. Blast’s team of Adobe-certified consultants can help you leverage this powerful set of tools to EVOLVE your organization, using your valuable data to predict customer behavior, drive revenue, and achieve greater business results.
A Holistic Solution for Actionable Insights
As part of the Adobe Marketing Cloud, Adobe Analytics Premium is an industry-leading solution for making data-driven, customer-focused marketing decisions by applying real-time analytics and detailed segmentation across all of your channels.
With 360-degree customer views, powerful predictive models, and algorithmic cross-channel attribution, Adobe Analytics Premium delivers customer (or marketing) intelligence to identify issues, discover opportunities, and measure key performance indicators (KPIs).
Adobe Analytics Premium can be implemented as a complete solution, or based on specific desired functionality.
Customer 360 allows you to combine your web data with customer data from other channels, giving you a more complete picture of how they interact with you, to ultimately improve the customer journey.
Adobe Analytics Premium Capabilities at a Glance
Allows you to combine your web data with customer data from other channels, giving you a more complete picture of how they interact with you, to ultimately improve the customer journey.
Allows you to see all of your marketing channels in one place and accurately assign credit to every conversion. With this insight, you’ll know better where to invest resources, and when to change course.
Uses innovations in machine learning and data visualization to help you see the impact of marketing activities, perform “what if” scenarios to predict outcomes, and identify the probability of visitor engagement through predictive scoring.
Adobe Marketing Cloud Integration
Enables you to leverage predictive intelligence and insights across other Adobe tools, including Adobe Target, Adobe Audience Manager, Adobe Campaign, Adobe Media Optimizer, and Adobe Social.
Tap Into Our Adobe Analytics Expertise
Analytics is the foundation of marketing, yet many leaders struggle to connect their vast amounts of data with business activities and customer interactions. At Blast, we’ve honed our skills and expertise through the years, helping enterprises in diverse industries implement business-transforming analytics solutions, utilizing Adobe Analytics Premium and custom solutions.
Proven Enterprise-Level Processes
As a result, you can rely on Blast to deliver results through the same proven process that has supported hundreds of clients:
Understanding your business and challenges is the first, critical step. Through deep research and discovery, we ensure your implementation is designed to gather the data most relevant to you.
Getting Adobe Analytics Premium up and running is easier with experience. We’ll make sure to correctly set the parameters for the custom dimensions and metrics that were recommended during the strategy phase.
Data analysis is a continuous process. Reports are studied regularly to make sure data is “clean” and metrics are still relevant to goals.
Our Certified Adobe Analytics consultants provide ongoing education and training to guide your sustained success and ensure data governance.