Studies show that site and app visitors expect personalized experiences, but not all visitors are seeking the same thing. New visitors and existing customers, for example, likely have different expectations and goals. Therefore, why would you want to deliver the same onsite experience to them? Instead, you should focus your efforts on identifying key audience segments and delivering a highly relevant customer experience for each one.

Blast can help. Leveraging our analytics and personalization expertise, we’ll work with your business to perform a data-driven analysis of your customer experience to identify key audience segments and strategize on where personalization will be most effective. During this process, we’ll define the data points needed to run personalization campaigns and outline how to capture additional data points not currently collected. With these data-driven insights, we’ll propose and implement a set of 2-3 personalization use cases to kickstart your personalization program.