Meet the Authors
Meet the Authors of our Digital Experience & Analytics Insights
Leveraging our experience from being in business since 1999, Blast continues to grow our collective knowledge, skills, and expertise in digital experience and analytics, while making our mark and supporting leaders to EVOLVE their organizations.
Our teammates apply their passion and knowledge to deliver exceptional results for our business and clients, while also sharing their insights across the industry. With deep understanding of the challenges and opportunities for organizations to optimize their digital experiences with data-driven solutions, our thought leaders cover a variety of topics to help you advance your knowledge, accelerate your analytics, transform your digital experiences, and achieve desired business outcomes.
Alex Molineux
Associate Manager, Optimization
Alex is Associate Manager of Optimization at Blast Analytics. He leverages his expertise in analytics strategy, implementation and optimization to help clients translate data into actionable insights, and is an expert in a wide variety of analytics and testing tools with a focus on Google Analytics, Google Tag Manager, Tealium IQ & AudienceStream, Optimizely and Google Optimize. Whether you’re looking to build out an analytics strategy to gather insights into your core business questions or you are looking to run an effective A/B testing or personalization campaign, he is able to use his expertise to guide and support you.
Andrea Walker
Senior Solutions Architect
Andrea Walker is a Senior Solutions Architect at Blast Analytics. Andrea is a digital marketing and marketing operations professional with over 12 years of industry expertise in the intersection of marketing and technology with an emphasis on data, behavior, and customer experience. She has worked both in-house and on the agency side serving B2B and Fortune 500 brands with their martech and digital strategy initiatives.
Andrew Millett
Data Analyst
Andrew Millett is a Data Analyst at Blast Analytics. He has worked with clients such as Kontoor, Fracture, and Keurig, where his experience with R and statistical methods helps find answers to key business questions. He’s constantly striving to learn and use new statistical methods to provide insights that improve the digital customer experience.
Brad Millett
Manager, Analytics Strategy
Brad is Manager of Analytics Strategy at Blast Analytics. He enjoys nothing more than finding data driven answers to your business questions. He has experience using both Google and Adobe Analytics to get the most out of your marketing efforts.
Charles Davis
VP Solutions
Charles is the Vice President of Solutions and a Partner at Blast Analytics. He is an entrepreneur at heart and thrives on working with clients to understand the most important details of their business. He is also a member of the Digital Analytics Association and serves on the Awards Gala Organizing Committee and as co-chair of the San Francisco Bay Area Chapter.
Chris Hewlett
Analytics Consultant
Chris Hewlett is an Analytics Consultant at Blast. On the leading edge of advanced and cognitive analytics, Chris specializes in evaluating, developing, and implementing analytics solutions for operations, risk, compliance, and financial reporting across multiple sectors and industries.
Jared Smith
Senior Analytics Implementation Consultant
Jared is a Senior Analytics Implementation Consultant at Blast Analytics. He has extensive experience, both on the brand and agency side, and has true passion for all things Digital Analytics (his license plate says “WEBDATA”). When he’s not busy implementing best-in-class digital analytics solutions for enterprise clients Jared enjoys camping, fishing, hiking and generally spending time with his three small humans (aka his kids).
Jason Case
Director, Analytics Implementation
As Director of Analytics Implementation at Blast, Jason leverages his vast experience in web analytics and software development to mentor and lead a team of problem-solving savants. Jason has spent the last 10 years finding creative answers to complex questions utilizing Adobe Analytics and various development languages along the way. As a certified expert in Adobe Analytics for development, business, and architecture and an expert in Javascript Jason is able to understand clients’ pain points and produce creative technical solutions. His solutions resolve current issues and enable easier success in the future — by helping them make data-driven decisions, improve processes, and EVOLVE their organizations.
Jess Johnson
Director, Business Development
As Director of Business Development for Blast Analytics & Marketing, Jess works to create long-term value for Blast clients and partners. He believes there is always a win-win (-win) solution and works with teammates across all disciplines to make it happen. His more than 18 years of experience spans sales, business development, and management.
Josh Morrow
Senior Conversion Optimization Strategist
Josh Morrow is a Senior Conversion Optimization Strategist at Blast Analytics. He has extensive experience in helping enhance their customer experience through strategic a/b testing, personalization, user experience design, and conversion-focused copywriting.
Joe Christopher
VP Analytics
As Vice President of Analytics at Blast Analytics, Joe leads a team of talented analytics consultants responsible for helping clients understand and take action on their vast amounts of data, to continuously improve and EVOLVE their organizations. With over 20 years of experience in analytics and digital marketing, Joe offers a high-level of knowledge and guidance to clients across all industries. He is an expert in all major analytics platforms including Google Analytics and Adobe Analytics, as well as various tag management systems such as Tealium and Adobe Launch. He also consults on data visualization, data governance, and data quality strategies. Having extensive expertise in many areas, has enabled Joe to become a well known thought leader and speak at industry events such as Tealium’s Digital Velocity series. Joe remains on the pulse of various information technology, programming languages, tools and services, keeping Blast and its clients on the leading edge.
Joshua Barratt
Senior Analytics Implementation Consultant
Joshua Barratt is a Senior Analytics Implementation Consultant at Blast Analytics. He has a unique blend of skills in both web development and analytics ensuring best-in-class strategy and implementation; from solution design through development, QA and deployment. He specializes in digital analytics, particularly Adobe Analytics, Google Analytics and a variety of tag management solutions.
Joe Wuelfing
Director, Strategic Marketing & Communications
Joe Wuelfing is a versatile business leader with 25 years of experience helping organizations execute strategic marketing and communications. As Director of Strategic Marketing & Communications at Blast Analytics, he is responsible for activities that position Blast as an industry leader, optimize the customer experience, and drive company growth.
Kayden Kelly
Founder & CEO
As CEO, Kayden’s role involves leading Blast’s thought leadership and strategic vision to position Blast Analytics as one of the top digital marketing companies in the industry, providing oversight and direction on all aspects of the Blast Team.
As the founder and CEO, Kayden is committed to creating a great company where people enjoy coming to work, are supported by their teammates, are intellectually challenged, and help our clients meet their goals.
Guided by the team’s core values, he works relentlessly to establish a culture that encourages and supports team members to be their best. Kayden especially enjoys mentoring teammates and challenging the team to constantly improve.
Since 1999, he has been an active learner focused on optimizing everything he can, and working hard to stay ahead of the industry. With the input of his team, learning from client interactions, and innovative inspiration; Kayden continues to set the vision and drive Blast forward.
Kayden’s breadth of experience in user experience, usability testing, interaction design, information architecture, content strategy, content marketing, search marketing, branding, traditional marketing, analytics, A/B testing, website development, content management, ecommerce, marketing automation, governance, training, and more; has led him to focus on the customer. He evangelizes the need to get into your customers’ shoes. Focus on addressing their needs and solving their challenges across the entire customer journey to maximize desired outcomes.
Lara Fisher
Associate Manager, Analytics Strategy
Lara Fisher is Associate Manager of Analytics Strategy at Blast Analytics. Lara has over 25 years of experience in the analytics industry and has expertise in both Adobe Analytics and Google Analytics. She holds a Master’s Degree in eBusiness with a concentration in Market Research and Intelligence Systems, and a 2nd Masters Degree in Marketing & Business.
Matthew Carmean
Senior Business Insights Analyst
As Senior Business Insights Analyst at Blast Analytics, Matthew helps business teams better analyze and communicate insights to leaders and stakeholders through the power of data storytelling.
Matthew has worked in a variety of digital enterprise roles, including e-commerce category management, and digital experience management at companies such as Microsoft and T-Mobile. Matthew has owned and delivered multiple major digital initiatives across teams using data to inform and inspire business opportunities.
Nathan Poorbaugh
Principal Solutions Architect
Nathan is a Principal Solutions Architect at Blast Analytics with more than 8 years of experience in analytics, customer data platforms, and operationalizing of enterprise data and analytics solutions for customers. He’s built his career on building unique solutions for multiple Fortune 500 clients with strategic innovation and applicability at the forefront of his design decisions. Nathan has a passion for understanding things of complex nature to help organizations get the most out of their data.
Nick Mannon
Director, Data Solutions
Nick Mannon is the Director of Data Solutions at Blast Analytics. Working with data, finding insights, and creating visualizations that clearly communicate stories to answer business questions, that is his passion. He is a Tableau Desktop Qualified Associate and Google Analytics Certified.
Paul Lear
Senior Analytics Consultant / Data Scientist
Paul is a Senior Analytics Consultant and Data Scientist at Blast. He has spent 20+ years venturing into the depths of software development, designing and implementing analytic solutions to automate business processes within all sizes of financial services institutions. Paul’s experience spans software development, Business Intelligence design, eCommerce, database design, predictive modeling, and adaptive decision systems.
Insights Authors
Roopa Carpenter
VP, Digital Experience
Roopa Carpenter is Vice President of Digital Experience (DX) at Blast. She leads a team of talented, DX consultants responsible for helping brands to better understand, optimize and measurably impact their digital experience. With many years of experience, Roopa offers a high level of knowledge and guidance to clients across a variety of industries regarding testing and personalization strategy and execution, user experience research and closing the empathy gap through Voice of Customer. Her data-driven approach focuses on impacting customer conversion and driving desired business outcomes.
Ryan Chase
Senior Analytics Consultant
Ryan is a Senior Analytics Consultant at Blast Analytics. He is passionate about helping businesses improve their usage of data to make better decisions. He has experience across industries and analytics platforms to help set and meet long term business goals.
Taylor Cruz
Analytics Strategist
Taylor is an Analytics Strategist at Blast Analytics who helps guide clients through the analytics setup, and supports clients’ analytics needs for optimal success. Taylor is passionate about making connections through data and fostering a data-driven culture. She works to create a foundation of trust with the data by ensuring quality in the details while maintaining a view on the big picture.
TJ Webster
Associate Manager Implementation
TJ is an Associate Manager of Implementation at Blast Analytics, and specializes in Adobe Analytics and Google Analytics implementations. He has a strong understanding of various tag management systems, such as Adobe Launch, Adobe Dynamic Tag Manager, Google Tag Manager, Tealium iQ and Ensighten.
If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today.
Call 1 (888) 252-7866 or contact us below.
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