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About the Author

Roopa Carpenter

Roopa Carpenter is Director, Optimization at Blast. With several years of experience, she drives testing and personalization strategy, implementation, and results analysis for various clients, with a focus on helping improve customer experience. Roopa oversees all optimization-related account activity, identifies user experience (UX) opportunities, creates testing roadmaps, and utilizes a data-driven approach to impact customer purchase behavior and bottom-line metrics. Connect with Roopa on LinkedIn.
Categories:
Adobe Analytics Analytics Conversion Testing Customer Data Platform Customer Experience Data Management Data Visualization Digital Marketing Google Analytics Tag Management

Elevate Your Customer Experience with Adobe Target Personalization Capabilities

Customer Experience
May 6, 2020

Evolve from Customer Journey Mapping to Customer Journey Orchestration

Customer Data Platform
March 11, 2020

Achieve True Omni-Channel Personalization with a Customer Data Platform (CDP)

Customer Data Platform
February 28, 2020

Adobe Target vs. Google Optimize 360 for Testing and Personalization

Conversion Testing
January 29, 2020

How to Get Your Business AI Ready to Improve Customer Experience

Analytics
October 29, 2019

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Conversion Testing
August 6, 2019

Are You Using the Right Ecommerce A/B Testing KPI?

Conversion Testing
May 18, 2018
image of free online revenue significance calculator

The Best Revenue Significance Calculator for A/B Testing

Conversion Testing
May 11, 2017

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Platform Consulting
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