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About the Author

Roopa Carpenter

Roopa Carpenter is Director, Optimization at Blast. With several years of experience, she drives testing and personalization strategy, implementation, and results analysis for various clients, with a focus on helping improve customer experience. Roopa oversees all optimization-related account activity, identifies user experience (UX) opportunities, creates testing roadmaps, and utilizes a data-driven approach to impact customer purchase behavior and bottom-line metrics. Connect with Roopa on LinkedIn.
Categories:
Adobe Analytics Analytics Conversion Testing Data Management Data Visualization Digital Marketing Google Analytics Tag Management

Adobe Target vs. Google Optimize 360 for Testing and Personalization

Conversion Testing
January 29, 2020

How to Get Your Business AI Ready to Improve Customer Experience

Analytics
October 29, 2019

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Conversion Testing
August 6, 2019

Are You Using the Right Ecommerce A/B Testing KPI?

Conversion Testing
May 18, 2018
image of free online revenue significance calculator

The Best Revenue Significance Calculator for A/B Testing

Conversion Testing
May 11, 2017
a/b testing for business header image

A/B Testing for the Greater Good of Your Business

Conversion Testing
March 17, 2017

Google Optimize 360 vs. Optimizely: A Testing Royal Rumble

Conversion Testing
June 29, 2016

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