HomeBlog

Analytics Blog

Supporting Leaders to EVOLVE

Analytics & CX Insights

Explore articles containing valuable insights to help you EVOLVE.

About the Author

Roopa Carpenter

Roopa Carpenter is Director, Optimization at Blast. With several years of experience, she drives testing and personalization strategy, implementation, and results analysis for various clients, with a focus on helping improve customer experience. Roopa oversees all optimization-related account activity, identifies user experience (UX) opportunities, creates testing roadmaps, and utilizes a data-driven approach to impact customer purchase behavior and bottom-line metrics. Connect with Roopa on LinkedIn.

females discussing first-party data strategy

First-Party and Zero-Party Data Strategy for the Win

Customer Experience

July 29, 2021

google chrome third party cookie ban hero image

Google’s Third-Party Cookie Ban Delayed – What To Do Now?

Customer Experience

July 12, 2021

5 Digital Personalization Trends to Know for 2021

Customer Experience

January 5, 2021

Why Your Experimentation Program is Failing to Drive Digital Transformation: Top 5 Pitfalls

Digital Transformation

October 27, 2020

Accelerate Your Digital Transformation Through Experimentation

Customer Experience

October 6, 2020

Elevate Your Customer Experience with Adobe Target Personalization Capabilities

Customer Experience

May 6, 2020

Evolve from Customer Journey Mapping to Customer Journey Orchestration

Customer Data Platform

March 11, 2020

Achieve True Omni-Channel Personalization with a Customer Data Platform (CDP)

Customer Data Platform

February 28, 2020

Categories
Tags

We’re here to help with tips and insights on the following topics:

Popular Tags:

Adobe Analysis Workspace Adobe Summit Takeaways Adobe Target Advanced Segments AI/ML Analysis Analytics Maturity Analytics Reporting Analytics Strategy Analytics Tips Attribution Modeling AudienceStream Business Analytics Business Intelligence Analytics Calculated Metrics CCPA Consumer Data Privacy Conversion Rate Optimization Custom Reports Customer Experience Customer Journey Customer Journey Analytics Customer Segmentation Dashboards Data Analysis Data Analyst Data Driven Culture Data Governance Data Management Data Quality Data Science Data Visualization Ecommerce ETL Event Analytics Flow Visualization GDPR Goals Google Google Ads Google Analytics Google Analytics 360 Google Analytics Cheat Sheet Google Analytics Custom Tracking Google Analytics Ecommerce Reports Google Analytics Ecommerce Tracking Google Analytics Implementation Google Analytics Link Tracking Google Analytics Measurement Google Analytics Premium Google Analytics Tracking Events Google Local SEO Google Tag Manager Google Website Optimizer Implement Google Analytics KPIs Local Search Marketing Mobile Analytics Online Marketing Optimizely Personalization Personally Identifiable Information (PII) PPC Tips Reports Sample Rate Sampled Data Search Results SEO SEO Tips Site Optimization Strategic Insights Tableau Tips Tag Management System Tag Management Tips Tealium Universal Analytics Unsampled Data User Experience Voice of the Customer women in analytics

Partners

Adobe Analytics & Adobe Experience
Cloud Consulting

Tealium Tag Management System &
Customer Data Platform Consulting

Google Analytics & Google Marketing
Platform Consulting

Featured White Paper

Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance

The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.

Download the White Paper