Blast Analytics and Marketing

Analytics Blog

Supporting Leaders to EVOLVE

Analytics & CX Insights

Explore articles containing valuable insights to help you EVOLVE.

About the Author

Roopa Carpenter

Roopa Carpenter is Vice President, Digital Experience (DX) at Blast. She leads a team of talented, DX consultants responsible for helping brands to better understand, optimize and measurably impact their digital experience. With many years of experience, Roopa offers a high-level of knowledge and guidance to clients across a variety of industries regarding testing and personalization strategy and execution, user experience research and closing the empathy gap through Voice of Customer. Her data-driven approach focuses on impacting customer conversion and driving desired business outcomes.

Connect with Roopa on LinkedIn.
Categories:
Adobe Analytics Analytics Conversion Testing Customer Data Platform Customer Experience Data Management Data Storytelling Data Visualization Digital Marketing Digital Transformation Google Analytics Tag Management
man tailoring a suit to demonstrate quality

Want a Competitive Marketing Advantage? Shift Your Marketing Focus to Zero-Party Data

Customer Experience
September 23, 2021
females discussing first-party data strategy

First-Party and Zero-Party Data Strategy for the Win

Customer Experience
July 29, 2021
google chrome third party cookie ban hero image

Google’s Third-Party Cookie Ban Delayed – What To Do Now?

Customer Experience
July 12, 2021

5 Digital Personalization Trends to Know for 2021

Customer Experience
January 5, 2021

Why Your Experimentation Program is Failing to Drive Digital Transformation: Top 5 Pitfalls

Digital Transformation
October 27, 2020

Accelerate Your Digital Transformation Through Experimentation

Customer Experience
October 6, 2020

Elevate Your Customer Experience with Adobe Target Personalization Capabilities

Customer Experience
May 6, 2020

Evolve from Customer Journey Mapping to Customer Journey Orchestration

Customer Data Platform
March 11, 2020

Partners

adobe solutions partners gold
Adobe Analytics & Adobe Experience
Cloud Consulting
Tealium Ceterfied Agency Partner
Tealium Tag Management System &
Customer Data Platform Consulting
Google Marketing Platform Sales Partner
Google Analytics & Google Marketing
Platform Consulting
HIPAA and Analytics White Paper CTA

Featured White Paper

Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance

The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.

Download the White Paper

Ready To Do More With Your Data?

If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today.

Call 1 (888) 252-7866 or contact us below.

(888) 252-7866 Request a Consultation
blast insights background cta
Blast Insights

Analytics and CX Insights for Leaders Who Want to EVOLVE

Analytics Consulting

Google Analytics Audit Services

Analytics Consulting

Analytics Consulting

Blast Analytics

Strategic Analytics Consulting Company

Talk to a Solutions Consultant
phone icon

Call (888) 252-7866 or Request More Information

twitter icon

Data is critical to run and grow your business. Without data, the decisions and actions you take are guesses or gut feels at best. Develop a better understanding of data and uncover new insights with a data warehouse. >> http://ow.ly/KMC750H3oSy #dataquality #measure

Blast Analytics Offices
Want to Deliver Superior Experiences?

See what we’re up to with BlastX.

Sign Up for Our Monthly Insights

© 1999-2021 - Blast Analytics & Marketing, Inc.
make your mark logo