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About the Author
Roopa Carpenter is Director, Optimization at Blast. With several years of experience, she drives testing and personalization strategy, implementation, and results analysis for various clients, with a focus on helping improve customer experience. Roopa oversees all optimization-related account activity, identifies user experience (UX) opportunities, creates testing roadmaps, and utilizes a data-driven approach to impact customer purchase behavior and bottom-line metrics.
Connect with Roopa on LinkedIn.