As a Marketing Consultant for Blast Analytics, Shannon works to make client websites more visible and functional through optimized content strategy and other search engine optimization (SEO) tactics. Her talent lies in her ability to balance technical requirements and user experience to take action and achieve the best possible results.

Before joining Blast as a content developer in 2014, Shannon had worked in operations for a variety of nonprofits (and one lobbying firm), including two healthcare advocacy associations. This experience in different organizational settings enables her to empathize with clients from various sectors. Shannon’s approach to SEO emphasizes messaging and user engagement, driving conversions by delivering the right content to the right audiences at the right time.

Shannon studied English at the University of San Francisco, where her favorite class was in desktop publishing. It was a glimpse of producing web content, long before that became an actual job she would hold. (Fun Fact: Shannon was the first student in her dorm to get a personal computer!) More recently, she earned a certificate in social media from the Digital Marketing Institute. She’s also a past attendee of Digital Summit LA and current member of Sisters in SEO (Facebook group.

Every client has unique challenges, and sometimes you have to create unique solutions.

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