Blast Analytics and Marketing

Meet Shannon Peach

Supporting Leaders to EVOLVE

Senior Marketing

shannon peach blast consultant

shannon peach

Shannon Peach

Marketing Consultant

As Senior Marketing Consultant at Blast Analytics, Shannon works to make client websites more visible and functional through optimized content strategy and other search engine optimization (SEO) tactics. Her talent lies in her ability to balance technical requirements and user experience to take action and achieve the best possible results.

Before joining Blast as a content developer in 2014, Shannon had worked in operations for a variety of nonprofits (and one lobbying firm), including two healthcare advocacy associations. This experience in different organizational settings enables her to empathize with clients from various sectors. Shannon’s approach to SEO emphasizes messaging and user engagement, driving conversions by delivering the right content to the right audiences at the right time.

Shannon studied English at the University of San Francisco, where her favorite class was in desktop publishing. It was a glimpse of producing web content, long before that became an actual job she would hold. (Fun Fact: Shannon was the first student in her dorm to get a personal computer!) More recently, she earned a certificate in social media from the Digital Marketing Institute. She’s also a past attendee of Digital Summit LA and current member of Sisters in SEO (Facebook group.

More about Shannon

I joined Blast…

Because it’s never boring! There’s always something to learn from one of the many brilliant people here.

A cool part of my job is…

shannon peach

Getting paid to mess around with words.

My consulting “philosophy” is…

Every client has unique challenges, and sometimes you have to create unique solutions. Then you have to follow them through.

It’s not on my resume, but…

I hosted a show called “Trashville” on an NPR affiliate in Juneau, Alaska. One of the scripts I wrote for the show (about a woman who falls in love with a CPR dummy) won a playwriting award and was produced on a local stage.

One of my first jobs was…

I was the “cub reporter” at my small town’s newspaper while still in high school.

The most interesting place I’ve traveled is…

Probably the Yucatan. I was fascinated by the ancient pyramids, cenotes, and geological structure…and deeply interested in fish tacos on the beach.

My hobbies include…

I’m a total word nerd. Reading and crossword puzzles are high on my list of fun things to do, along with brunching with friends and getting out of town. I like artsy things and naturey things. And furry things.

A favorite quote of mine is…

“We cannot solve our problems with the same thinking we used when we created them.” — Albert Einstein

MYM Quote

Every client has unique challenges, and sometimes you have to create unique solutions. Then you have to follow them through.

Achievements - Making Their Mark

sea best strategy driven by ux graphic

April 2021 – Insights

Why the Best SEO Strategy is Driven by UX

Shannon discusses the importance of user experience for your SEO strategy.

google search page experience blog graphic

September 2020 – Insights

Why Google Search’s Page Experience Update Matters

Shannon explains what page experience is and why it’s important for Google search engine.

covid-19 blog post graphic

April 2020 – Insights

Guidelines for Publishing COVID-19 Content (or Not)

Shannon shares what — and what not — to do with COVID-19-related content on your site.

careless barracudas run fundraiser

March 2019 – Community

Careless Barracudas 2019

Shannon and other teammates participate in the 3 Strands Global annual Break Free run that aims to end human trafficking.

Blast at Hearts Landing Ranch

April 2019 – Community

20th Anniversary Garden Cleanup

The team volunteers at “Hearts Landing Ranch” in celebration of our 20th year in business.

Return to Teammates

Ready To Do More With Your Data?

If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today.

Call 1 (888) 252-7866 or contact us below.