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About the Author
Alex is a Senior Analytics Optimization Consultant at Blast Analytics & Marketing who leverages his expertise in analytics strategy, implementation and optimization to help clients translate data into actionable insights. He is an expert in a wide variety of analytics and testing tools with a focus on Google Analytics, Google Tag Manager, Tealium IQ & AudienceStream, Optimizely and Google Optimize. Whether you’re looking to build out an analytics strategy to gather insights into your core business questions or you are looking to run an effective A/B testing or personalization campaign he is able to use his expertise to guide and support you.