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About the Author

Alex Molineux

Alex is a Senior Analytics Optimization Consultant at Blast Analytics who leverages his expertise in analytics strategy, implementation and optimization to help clients translate data into actionable insights. He is an expert in a wide variety of analytics and testing tools with a focus on Google Analytics, Google Tag Manager, Tealium IQ & AudienceStream, Optimizely and Google Optimize. Whether you’re looking to build out an analytics strategy to gather insights into your core business questions or you are looking to run an effective A/B testing or personalization campaign he is able to use his expertise to guide and support you.

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Featured White Paper

Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance

The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.

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