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About the Author

Alex Molineux

Alex is Associate Manager of Optimization at Blast Analytics. He leverages his expertise in analytics strategy, implementation and optimization to help clients translate data into actionable insights, and is an expert in a wide variety of analytics and testing tools with a focus on Google Analytics, Google Tag Manager, Tealium IQ & AudienceStream, Optimizely and Google Optimize. Whether you’re looking to build out an analytics strategy to gather insights into your core business questions or you are looking to run an effective A/B testing or personalization campaign, he is able to use his expertise to guide and support you.

Connect with Alex on LinkedIn.