Blast Analytics and Marketing

Meet Joe Wuelfing

Supporting Leaders to EVOLVE

Director, Strategic
Marketing &

Joe Wuelfing
Joe Wuefling running with 2002 Olympic torch
Joe participated in the Torch Relay for the 2002 Winter Olympics.

Joe Wuelfing

Director, Strategic Marketing & Communications

As Director, Strategic Marketing & Communications at Blast Analytics, Joe is responsible for the development and execution of initiatives that position Blast as an industry leader, optimize the customer experience, and drive company growth. He joined the company in early 2016 to help Blast and its various clients increase brand awareness, engagement, and conversion by delivering the right content to the right audiences at the right time, across multiple platforms.

With more than 20 years experience working for a range of organizations–from Fortune 100 to start-up and non-profit–Joe has proven success leading content strategy, projects, campaigns, and creative teams. In addition to his deep marketing and communications expertise, he adds valuable management and operational experience to Blast.

Prior to joining Blast, Joe was content development manager for Kleinfelder, a large global engineering company, where he managed internal and external content strategies. Before that, he ran a successful copywriting and communications consultancy serving a diverse portfolio of clients.

Joe received his B.A. in Communications from Notre Dame de Namur University in Belmont, California, where he also played intercollegiate basketball and was editor of the campus newspaper. An active member of the community, Joe coaches various youth sports teams while supporting other local programs and activities. He and his wife Janis also are co-founders of The Markie Foundation, a non-profit organization that supports children’s hospice.

More about Joe

I joined Blast…

To ‘make my mark’ alongside kick-ass teammates and clients–not to mention working five minutes from home.

A cool part of my job is…

Joe Wuelfing
Learning about our diverse clients’ businesses–from retail shoes to data centers and everything in between.

My consulting “philosophy” is…

Listen to clients, put in the work, and create deliverables that drive results.

It’s not on my resume, but…

My wife and I have nine (yes, nine!) kids.

One of my first jobs was…

Dressing up as the “Honey Bear” Frozen Yogurt mascot and waving down customers at a busy intersection (all for free yogurt).

The most interesting place I’ve traveled is…

Japan, through an exchange program with my high school.

My hobbies include…

Sports, outdoor activities, music, and craft beer.

A favorite quote of mine is…

“Some people dream of success, while others wake up and work hard at it.”–Winston Churchill

 Joe Wuelfing MYM Quote

To ‘make my mark’ alongside kick-ass teammates and clients — not to mention working five minutes from home.

Achievements - Making Their Mark

Markie Foundation


The Markie Foundation

Joe and his wife Janis are co-founders of The Markie Foundation, a non-profit organization dedicated to children’s hospice.

Contently Summit Blog Post

May 2019 – Industry

Data-Driven Content Marketing Takeaways from 2019 Contently Summit

Attendees were inspired to earn a “Masters of Content,” degree of sorts, as well as become “Masters of Content.”

Amor Family Camp 2019

June 2019 – Community

Amor Family Camp 2019

Joe and two of his older kids (Joey and Emma) joined a group of 100+ volunteers who built three homes, conducted a vision clinic, and taught vacation bible school in a highly impoverished area of Mexico.

Blast volunteering at Hearts Landing Ranch

April 2018 – Community

20th Anniversary Garden Cleanup

The Blast team volunteers at “Hearts Landing Ranch” in celebration of our 20th year in business.

Joe Family Earthday cleanup

April 2018 – Community

Blast Teammate Trash Pickup

Joe uses his Blast-sponsor trash grabber to help keep his community clean during COVID-19 — and beyond.

“We were rolling down the hill fast in regard to loss in organic traffic and revenue after launching our new platform. Blast not only stopped the degradation, they were key in educating and developing a SEO-first mentality within our organization. We are back on track and out pacing our targets.”
Smartwool logo

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