Meet Joe Wuelfing
Director, Strategic Marketing & Communications
As Director, Strategic Marketing & Communications for Blast Analytics, Joe is responsible for the development and execution of initiatives that position Blast as an industry leader, optimize the customer experience, and drive company growth. He joined the company in early 2016 to help Blast and its various clients increase brand awareness, engagement, and conversion by delivering the right content to the right audiences at the right time, across multiple platforms.
With more than 20 years experience working for a range of organizations–from Fortune 100 to start-up and non-profit–Joe has proven success leading content strategy, projects, campaigns, and creative teams. In addition to his deep marketing and communications expertise, he adds valuable management and operational experience to Blast.
Prior to joining Blast, Joe was content development manager for Kleinfelder, a large global engineering company, where he managed internal and external content strategies. Before that, he ran a successful copywriting and communications consultancy serving a diverse portfolio of clients.
Joe received his B.A. in Communications from Notre Dame de Namur University in Belmont, California, where he also played intercollegiate basketball and was editor of the campus newspaper. An active member of the community, Joe coaches various youth sports teams while supporting other local programs and activities. He and his wife Janis also are co-founders of The Markie Foundation, a non-profit organization that supports children’s hospice.
More about Joe
I joined Blast…
To ‘make my mark’ alongside kick-ass teammates and clients–not to mention working five minutes from home.
A cool part of my job is…
Learning about our diverse clients’ businesses–from retail shoes to data centers and everything in between.
My consulting “philosophy” is…
Listen to clients, put in the work, and create deliverables that drive results.
It’s not on my resume, but…
My wife and I have nine (yes, nine!) kids.
One of my first jobs was…
Dressing up as the “Honey Bear” Frozen Yogurt mascot and waving down customers at a busy intersection (all for free yogurt).
The most interesting place I’ve traveled is…
Japan, through an exchange program with my high school.
My hobbies include…
Sports, outdoor activities, music, and craft beer.
A favorite quote of mine is…
“Some people dream of success, while others wake up and work hard at it.”–Winston Churchill