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About the Author
Josh Morrow is a Senior Conversion Optimization Strategist at Blast Analytics. He has extensive experience in helping enhance their customer experience through strategic a/b testing, personalization, user experience design, and conversion-focused copywriting.
Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance
The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.