Alex Molineux

Senior Analytics Optimization Consultant

As Senior Analytics Optimization Consultant at Blast Analytics, Alex works on A/B tests, personalization campaigns, and analytics strategies and implementations for a variety of clients across different industries. Alex enjoys using insights from analytics data to design solutions that yield positive, impactful results for Blast clients and their users.

With a strong background in analytics strategy and implementation — particularly with Google Analytics — Alex has continuously learned new skills. He currently focuses on optimization and helping design and run A/B tests and personalization campaigns for Blast clients. To support these efforts, Alex has developed expertise with customer data platforms (CDPs) such as Tealium AudienceStream, as CDPs can solve a lot of data problems and create exciting new opportunities for Blast clients.

Alex earned a BA in Economics from the University of Exeter. He began his career in publishing and, while working in London, began learning analytics while engaging with digital projects. After moving to Washington DC and then Los Angeles, Alex returned to the south coast of England, as one of Blast’s international teammates.

More about Alex

I joined Blast…

To join a company and team on the cutting edge of analytics and optimization.

A cool part of my job is…

Seeing my work have an actual impact on clients I work with. I love seeing data that shows tangible changes in client performance or user behavior based off of our recommendations.

My consulting “philosophy” is…

I think it’s important to be constantly learning to keep on top of trends and technologies, to focus on the relationships with clients so you can best support them as a trusted advisor and to never shy away from new or challenging projects.

It’s not on my resume, but…

I’m a sports fan and follow UK and U.S. sports. My favorite teams are the Wolverhampton Wanderers, Saracens, and the Los Angeles Dodgers, but I’d be happy to talk about pretty much any sport any time!

One of my first jobs was…

Bartender at a pub in the center of Exeter

The most interesting place I’ve traveled is…

Vietnam, as it was so different to any other place I have been lucky enough to visit, and the food was amazing.

My hobbies include…

I’m always getting interested in different things, but the constants are running, reading, music, and walking.

A favorite quote of mine is…

“To be is to do.” Socrates
“To do is to be.” Jean Paul Sartre
“Do be do be do.” Frank Sinatra