Taylor Cruz

Analytics Strategist

As Analytics Strategist at Blast Analytics, Taylor helps guide clients through the analytics setup and supports clients’ tracking needs and tools for optimal success. Taylor is passionate about making connections through data and fostering a data-driven culture. She works to create a foundation of trust with the data by ensuring quality in the details while maintaining a view on the big picture.

Taylor has more than six years of digital analytics experience working on both the implementation and strategic sides of analytics. During her career in the government industry, Taylor worked with both quantitative and qualitative data to glean insights for stakeholder needs. With a specialty for website behavior analytics, Taylor has gained experience and certifications for Google Analytics, Google Tag Manager, and Google Data Studio.

Taylor holds a BA in Multimedia with an emphasis on website design from California Lutheran University. She’s originally from Southern California and moved to Connecticut with her high school sweetheart and two wonderful daughters.

More about Taylor

I joined Blast…

To be part of a wonderful culture that fosters amazing teamwork and client success. With so many talented people, Blast really exhibits a wealth of knowledgeable and helpful teammates. Blast is a team that truly works together and is passionate about helping clients succeed.

A cool part of my job is…

Seeing client progress. Watching the client’s goals being reached and seeing the client’s business grow with positive outcomes is what makes my job something so special.

My consulting “philosophy” is…

Be open and honest. Not every data point will be a positive one, but if we celebrate the ones that are and learn from the ones that aren’t, there’ll be more celebrations than not.

It’s not on my resume, but…

I’m very passionate about soccer. I played goalie all throughout my youth and coached for a few years as well. I have a lot of fun soccer adventures and injury stories from my days of various traveling teams and youth leagues.

One of my first jobs was…

A freelance website designer. After taking a course my junior year of high school, my web design teacher got me my very first client, the best $100 I made in high school.

The most interesting place I’ve traveled is…

Solvang, California — a little danish town in the middle of Southern California. It’s great for a weekend getaway or a quick day trip if you’re close by. They have great bakeries with tons of cookies and pastries.

My hobbies include…

Hiking, working out, and baking delicious desserts for my family.

A favorite quote of mine is…

“Don’t be someone else’s slogan because you are poetry.” – Sandra Bullock in the movie 28 Days