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Category: Digital Experience

Google Website Optimizer A/B Test Tutorial for Content Page

January 10, 2009

In this post we demonstrate how to setup a Google Website Optimizer A/B test using the Motivity Ecommerce/CMS Platform.

The Motivity platform includes a Google Website Optimizer module that allows you to test your website content and ecommerce pages. In order to test pages you normally need to insert snippets of JavaScript code provided by Google into your pages which most content management and ecommerce systems currently don’t support. But this CMS platform does this automatically on every page and on many of the standard content areas of your site. In addition, you can use the button in any of the WYSIWYG site editors to add the Google Website Optimizer tags in order to make additional sections of the page testable.

Watch the Google Website Optimizer A/B Test setup using the Motivity platform:

Another great feature is that you can manage all of your A/B and Multivariate tests from a centralized location and see which pages are being tested in each of your tests.

Kayden Kelly
About the Author

Kayden is the founder and CEO of Blast Analytics & Marketing. He leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. An industry trailblazer who stays ahead of trends and opportunities, Kayden has spent nearly two decades building his expertise in all areas, with a deep focus on analytics, search engine optimization, and user experience. He is an evangelist for “the customer,” helping clients create sustainable competitive advantage by developing, optimizing, distributing, and connecting valuable content to customer needs. Connect with Kayden on LinkedIn. Kayden Kelly has written on the Blast Digital Customer Experience and Analytics Blog.

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