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About the Author
As Marketing Consultant for Blast Analytics, Shannon works to make client websites more visible and functional through optimized content strategy and other search engine optimization (SEO) tactics. Her approach to SEO emphasizes messaging and user engagement, driving conversions by delivering the right content to the right audiences at the right time.
Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance
The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.