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About the Author

Shannon Peach

As Senior Marketing Consultant for Blast Analytics, Shannon works to make client websites more visible and functional through optimized content strategy and other search engine optimization (SEO) tactics. Her approach to SEO emphasizes messaging and user engagement, driving conversions by delivering the right content to the right audiences at the right time.

Connect with Shannon on LinkedIn.

Data Management Digital Analytics Digital Experience Digital Transformation Marketing Activation User Privacy

Why the Best SEO Strategy is Driven by UX

Marketing Activation

April 1, 2021

Why Google’s Page Experience Update Matters

Marketing Activation

September 3, 2020

Guidelines for Publishing COVID-19 Content (or Not)

Marketing Activation

April 21, 2020

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Data Management Digital Analytics Digital Experience Digital Transformation Marketing Activation User Privacy

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Featured White Paper

Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance

The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.

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