Andreia Benites

Analytics Strategist

As Analytics Strategist at Blast Analytics, Andreia partners with clients to design and provide quality assurance (QA) for data tracking strategies that answer paramount business questions, lead to a better digital experience, and guide decisions for a higher return on marketing investment (ROMI). Andreia enjoys finding creative ways to report on and answer challenging data questions.

Andreia has several years of experience in measuring, monitoring, and providing insights on user behavior with Adobe Analytics and Google Analytics, in industries such as education, retail, automotive, and healthcare. She also holds certificates in Adobe Analytics, Google Analytics, and Quantum Metric.

Andreia has a BA in Advertising from BYU Idaho, where she first learned about digital analytics. To complement her skills, she also chose coursework in programming, statistics, web development, business development, and analytics.

She also completed a BA in English and Portuguese in Brazil, where she worked as a teacher for a few years before moving to Idaho for her second degree.

More about Andreia

I joined Blast…

To be part of an inspiring team of experts who strive to deliver quality work in a healthy, supportive work environment.

A cool part of my job is…

Exchanging ideas and receiving constructive feedback from top-industry professionals.

My consulting “philosophy” is…

To listen actively to unveil non-directly verbalized needs to help clients take advantage of Blast’s expertise to the fullest.

It’s not on my resume, but…

I have been to four different countries and 11 U.S. states.

One of my first jobs was…

Assembly worker in a car alarm electronic circuit company when I was 14.

The most interesting place I’ve traveled is…

Washington DC, as a finalist of the Washington Media Scholar competition.

My hobbies include…

Watching history documentaries, going for hikes, exploring the outdoors, dancing, exercising, and learning photography.

A favorite quote of mine is…

“Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein