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Supporting Leaders to EVOLVE

Achieve HIPAA-Compliant Data Insights with Tealium Private Cloud and CDP

The digital world is changing all the time and users expect great digital experiences. If you want to make use of your user data to improve your users’ experience when interacting with your organization while keeping their data secure then Tealium Private Cloud could be an excellent solution for you. In this article, Senior Analytics Optimization Consultant, Alex Molineux, shares how healthcare organizations can get more with their data by utilizing Tealium Private Cloud and a customer data platform while ensuring HIPAA compliance.

Optimizing and Personalizing Healthcare Analytics for HIPAA Compliance

Optimization tools are, by default, not HIPAA compliant and ensuring their compliance is a challenge. While there is an upfront cost and effort to configuring optimization tools for compliance we strongly believe that the long term benefits of running an effective testing and personalization program will more than offset the initial efforts. In the final installment of this series, Senior Analytics Optimization Consultant, Alex Mollineux, teaches readers how to be HIPAA compliant when using personalization and optimization tools

Evaluating Healthcare Analytics Risks and Removing PHI for HIPAA Compliance

Protected Health Information (PHI) is not permitted to be stored in Adobe Analytics and Google Analytics 360. This doesn’t mean healthcare organizations can’t use these tools, but it certainly means the implementation must be adjusted to remove PHI prior to the data being collected. In this blog post, VP of Analytics, Joe Christopher dives deeper into evaluating the risks associated with healthcare analytics and how you can remove PHI for HIPAA compliance.

Navigating Healthcare Analytics Risks for HIPAA Compliance

Building a solution roadmap that’s compliant with HIPAA for your healthcare analytics and marketing platforms is a challenge that many healthcare organizations are facing. In this blog post, VP of Analytics, Joe Christopher discusses several risks that healthcare organizations are facing. From the risks of sending IP addresses to preventing data collection of other protected data such as search queries, there are a lot of requirements to reduce risk and do the right thing by protecting your customer’s health data and relationship.

Make Your Mark Highlights – 2021

How We Made Our Mark in 2021 There has never been a better time to think big about the kind of impact we can have, as the nature of business has changed. Today, making your mark is less about “climbing the career ladder” and more about ambition, opportunity, entrepreneurship, risk taking, results, and relationships. Here…

Top 5 Digital Analytics Industry Trends 2021

In 2020, organizations have had to continually evolve, adapt, and persevere through both socially and financially uncertain times. For many organizations, 2020 was a pressure-test against how to adapt, engage, and delight the customer. VP of Analytics, Joe Christopher, discusses the top 5 digital analytics industry trends in 2021 and how your organization can be prepared for what lies ahead.

How to Choose a CDP and Questions to Ask Before You Buy

So you want to buy a Customer Data Platform (CDP)? Just grab a ticket and we will pull one off the shelf. Oh wait, it is much more complicated than that. There are over 100 companies that describe themselves as a CDP, the market has been flooded, and it has become difficult to distinguish between the real Customer Data Platforms and the imposters In this blog post, Senior Director of Analytics Strategy and CDP expert Aimee Bos, teaches readers how to choose a CDP and what questions you need to ask before deciding to build or buy.

California Passes Proposition 24 CPRA (California Privacy Rights Act): What You Need to Know

On the ballot this November was California’s Proposition 24 – the next iteration of California Consumer Privacy Act (CCPA), named the California Privacy Rights Act (CPRA). With a 58.4% majority, California voted to Approve this Act. People care about their Private Information. In this blog post, Senior Analytics Strategist, Jill Stolt, breaks down what you need to know and how you can build customer trust.

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