How Customer Data Platforms Can Benefit Marketers
We’ve written a lot on customer data platforms, or CDPs. But, like many marketers, you might still be wondering, “How would a CDP help me?”
What’s a CDP?
CDPs are central repositories of all the information you know about your customers. They allow you to combine customer data across all your touchpoints, to discover your customer stories, and ultimately to target your customers in highly directed ways.
What Can a CDP Do For You?
Get to Know Your Customers
By aggregating all your data about your customers in a singular location, CDPs allow you to stitch your known customers together, providing a true 360-degree view of who they are and how they’re engaging with your organization. This allows you to classify them in highly marketable segments and identify the optimal ways to engage them. Going further, together.
CDPs allow you to stitch your known customers together, providing a true 360-degree view of who they are and how they’re engaging with your organization. Click & Tweet!
But how does a CDP help with this? CDPs are built for ingesting data from multiple disparate sources while identifying common identifiers for individual customers to allow you to merge all the sources together and create real-time segments for targeted marketing, website personalization, or other channel activation.
Optimize Your Customer Engagement
Analyzing the results of customer targeting efforts can help you ensure that you are targeting customers in the right ways. Marketing is an art, but having a CDP helps you to turn it into a science and significantly improve your customers’ experience while increasing the ROI on your marketing spend.