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Category: Google Analytics

What is Google Analytics Premium?

September 29, 2011

Google publicly released the availability of Google Analytics Premium, leaving one question on everyone’s mind:

What is Google Analytics Premium, exactly?

Google Analytics Premium Logo

Today, we will focus on the big picture, derived from our experience with the product over the past few months as a (very fortunate) pilot program participant. We will answer that question at length in the non-so-distant future with a series of blog posts. Some topics of discussion will be:

  • Google Analytics Premium features
  • How it stacks up against other products, and
  • Practical uses for growing your business online.

What is Google Analytics Premium?

If you’re pressed for time, here are the highlights:

Who is it for?
Enterprises and/or companies with high traffic volume (typically)

What are the features?
More data, faster processing, data guaranteed by an SLA

How much does it cost?
$150,000/year USD

How can I get it?
Through an authorized Google Analytics Premium reseller.

Now for a slightly more detailed overview…

At it’s core, Google Analytics Premium is a new web analytics from Google, designed specifically for enterprises. Now, you might think that Google Analytics Premium is just a paid version of Google Analytics. If so, sorry to say…but that isn’t true. Although they have things in common, Premium is an entirely new product with all its own bells and whistles.

Since it was designed for enterprises, Premium is built on a separate data processing pipeline, with its own unique development. All of the Advanced Analytics Tools in development will be available as Premium-Only.

Premium Product. Premium Features.

We’ll talk more about features in future posts but to hold you over, we’ll describe the current feature set. Thus far, we have seen the Premium-only features bring great success. And, the top-secret features (shhh) in the development pipeline look very promising.

Current “Premium Only” Features:

  • Lifts on data limitations
  • Faster data processing
  • 50 Custom Variables (up from 5)
  • Access to unsampled data, and

To learn more about features, check out the Google Analytics Premium Info Sheet.

How Much Does it Cost?

$150,000 USD is the annual licensing cost of Google Analytics Premium. While we’re not privy to the reasons behind this price point, we can offer some insight into the advantages and disadvantages of the product so that you can formulate your own opinion.

One huge advantage of the Google’s pricing policy is the use of a flat rate, lending itself to consistent billing. Most enterprise level web analytics tools base their price (in part) on usage; which, inhibits growth (indirectly) and causes fluctuations in cost from month to month. With Premium, you’ll know what the bill looks like at the end of each billing cycle.

One possible disadvantage of the $150,000 price tag is that it makes Premium one of the higher priced options on the market for companies that have a low enough usage level. However, Google Analytics Premium has built in services that are not typically included in other product licensing fees. To ensure you’re taking all aspects into consideration when comparing products, we highly recommend that you give us a call at 1 (888) 252-7866.

A Solid Option for Agencies

As web analytics professionals, competition amongst tool vendors pushes innovation. For businesses seeking to compete on analytics this is an exciting new option. Data leads to analysis which leads to action. Improving the quality of the data improves the whole process.

An Exciting Future

What we’ve shared here is just the tip of the iceberg. Everything that is in the pipeline with Google Analytics Premium is what we’re most excited about.

Think You Want to Go Premium?

As Google Analytics Premium Resellers, we are ready (and authorized) to help you. We’ve been involved in the Pilot program and already have experience with Premium clients so we can get you going quickly and smoothly. Request more information or give us a call at 1 (888) 252-7866

  • I was super interested in this right until I saw the 150k pricetag. Google is making a huge mistake charging this amount. With opensource duplicates of thier system available (Open Web Analytics) they are just shooting themselves in the foot. What they should have done was undercut all the paid competition and just taken the entire market for paid analytics. If they could have made it cheaper than maintaining the cost of a dedicated server for the average joe who would nab a copy of OWA they would have simply made themselves the only paid analytics option in town. Wonder if they’ll see the light.. Of course that poses a different problem. Then they have to find a way to apologize to the early adopted who were confused enough to drop 150 large on something that costs about 10K a year to power.

  • Hi Kris,

    Yes, we had that initial reaction with the price tag too. After spending months with this new Google Analytics Premium solution we have come to realize that there is a lot of value behind the curtain for very large websites. The Google Analytics Premium team really does provide an amazing level of support, they are committed to improving the features at the pace of a bullet train and they give enterprises things they have been demanding for years such as an SLA.

    In fact, we have seen situations where Premium can save hundreds of thousands a year for certain large scale companies. Be aware that one Premium account can actually serve many unique domains/websites, which makes this a more affordable option than one would think.

    For example, if you divide $150,000 by 10 domains, which many companies have it is only $15,000/year per website domain. Think about the value for companies that have 50 web properties…it is only $3,000 per year in that situation. Making it a cheap solution.

    Of course, Google Analytics Premium is not a cheap solution and nor do they want to be associated with such a negative connotation. GA is here to play with the big players in the analytics space now. Overall this is clearly why they have positioned it at this price point. It is meant to serve large scale customers with a level of support, guaranteed reliability, fast access to timely data and more, which enterprise organizations demand.

    Hopefully, though, there will be a more affordable level of Premium available to the masses in the future, even if that means dropping some of the Premium benefits.

    • kanzarus

      Why not use free allowance of 10M hits per small portal and not spend any money to GA? Am I missing something?

      The calc. from google perspective is “if a website is getting 10M pageviews/month and they should be able to monitise the traffic to pay/earn lot more”

  • I wonder if prices will change for the new version of Google Analytics?

  • Jesse Graham

    It seems to me that Google has always been the type of company to do their homework.  Based on your logic Kris, do you think that Apple should lower their prices on everything they produce just because everyone else is creating a knock off?

    I think Google has the man power, brain power, efficiencies and clout that no one else has and that isn’t cheap.  Obviously you are not their target client and I am sure that’s fine with them.

    • That’s a pretty flawed counter argument there Jesse. If apple was selling MP3 players for 20x what others were selling them for thereby limiting their client base to the 1000s instead of the millions then yes absolutely I’d recommend they re-adjust their pricing.

      You talk about Google having better efficiencies however paying $150k for resources that you could get from any decent hosting provider for a fraction of that price isn’t actually efficient. At least not to the checkbooks of their clients.

      So that leaves us with support being the main “cost” of this new offering. $150k for occasional phone support is a pretty big chunk of change. Especially when a full time in-house Analytics Experts salary runs about $75k/year. 

      You are right about me “Obviously” not being their target client but I can assure you that has far less to do with me being “cheap” or my clients budgets (several are fortune 1000 clients) and far MORE to do with my ability to recognize an over inflated price. I’m just not in the habit of steering my clients towards solutions that are inefficient uses of their money.

      • fred

        LOL…. we live in a world of youth and technology. Many companies are hiring younger due to less pay but they also have less experience. The world is becoming a do it for me society and many of these young people will push for things like this because they do not have the experience to know better and the companies they work for depend on their sound decisions which does not say much with their lack of knowledge/experience. I understand we all started somewhere but like I stated many of the good IT jobs that need experience are going to cheaper paid youth that think they know or they are a family member/close friend with a bit of computer knowledge which in the eyes of one that does not know anything about computers, they look like a god. My point is with things like this Google premium or the like that does a lot of the job for these people they are more likely to show it to their company because they really don’t know the alternatives. What did Analytics experts or Web Admins do before google analytics? There are many standalone apps or server side analytic tools that can be used without this hefty $150,000 price tag…. I think this is ridiculous and the ones that go with this are wasting their money. Google is banking on the dumb ones in the world to bite on this. $150, 000 per year… really…. Kris I agree with you, way over inflated! I can pay several people within that price and get much more bang for the buck. I see the big companies getting greedier by the second and people are letting this happen. A good way to resolve corporate greed is to not purchase and play their game but in today’s world there are people like the above that will just jump on any bandwagon. Search engines are easy to make and we are in need of another source because google is at the point now of being a conglomerate with no regards but to take money. GOOGLE cannot be the only way to surf or do business on the internet. In due time I’m sure Google will start charging a fee for their Original free analytic tool. This is becoming the model for many companies “bait and switch”…. Companies will start out by offering free services to get one addicted to them then when it reaches a level of need to have they usually start charging for said services.

        @twitter-15651651:disqus – What is your percentage of the product sale? 😉 You seem very adamant on making this product worth the price tag but one that has been doing this for well over 25 years knows better and knows ways to cut this over inflated cost by going with one of the many programs out their that can give the same level of analytics. Don’t you feel guilty telling people it’s worth $150, 000 per year?

  • Jtlaffan

    The companies that will take advantage of this are retail giants like Amazon, Overstock and the like. Continuing to push the small ecommerce sites from the picture as they rise to the top with better rankings, higher conversion rates and a list of other resources. A window of opportunity is opening for search and search results that favor American small business owners and not the big box companies like Google itself. I am disappointed at the availability but what are you going to do call google and complain? If you find a phone number but I think there is a help section to post on that someone may read.

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  • Pipeline

    it looks nice.Thanks your all are doing great work..


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  • Mark

    Blast Advanced Media, are you a Google
    Analytics Premium Authorized Reseller?

    • Hi Mark,

      Yes, we are an authorized reseller of Google Analytics Premium.

      Let us know if you have any questions.


  • Kris,

    There is actually a lot more value to premium than the dedicated support (which is fantastic, 24/7 and you get to talk to a knowledgeable person who will address your needs immediately), more data, faster processing and an SLA.

    Clearly something most people are not fully aware of, is the fact that Premium comes with a variety of high value services including discovery, tracking audit, implementation guide, implementation consulting, training and more ongoing consulting services geared for supporting a large-scale operation. 

    More specifically, the full discovery process is included to help us fully understand the goals and needs of the client. This leads to a detailed audit of their existing tracking. Then we make strategic recommendations for the advanced customization for their tracking which will meet their long-term goals as much is possible. The client is provided with a detailed implementation guide that helps everyone understand the tracking recommendations and, most importantly, makes it easy for the IT team to implement. 

    Overall, this is a big undertaking and helps ensure that the client will actually gain the full value and maximize their return on this substantial investment. Now that you think of this as not just a license fee, but instead a license and services fee…it should have the impression of having more value than you expected. If it doesn’t…tell us. Look forward to your reply.


  • The “New Version” of Analytics, with the famous Beta tag, is absolutely a step backward from the previous one.But in many ways, so is Docs, Gmail and the Calendar. And have you seen the Adsense mobile account management site? WHOA!They’re apparently attempting to simplify things by offering a cleaner UI. Hopefully we’ll be able to use the Old/Classic versions for a few more years.It’s funny how Adwords is constantly improving though- he he!

  • Thanks for sharing this blog. I’ve wanted to get to grips more with the
    difference between standard and premium and this is a great summary of
    how to approach that evaluation.

  • Patrick Young

    too much Open Web Analytics is better choice or investing into google bing and yahoo ads. also yelp is on the rise too.

  • lucifer__sam

    I just saw this post – i know its 2 years old, so maybe things have changed – but just had a comment to make on a statement in the article – “One huge advantage of the Google’s pricing policy is the use of a flat rate, lending itself to consistent billing.”
    Actually all other guys (IBM, Adobe etc.) can provide a flat rate, given the kind of relationship you have (or how close you are to the end of the quarter). So that really isn’t a huge advantage. The other guys are willing to sign long term, flat fee deals which allows for fluctuations in traffic….. at far lower costs than 150k

  • I know this post is old but, honestly, $150K is not overpriced. I can’t afford it, that’s for sure. But this is the enterprise market folks.

    Google Analytics Free has millions of users, I don’t know the exact number, but I’d say they have at least a dozen million users. 12 million users that are consuming servers, resources and costing millions of dollars of Google. 12 millions users who get a really good analytics solution for $0.

    If Google were to price analytics at a much more affordable rate, say, $199/mo how many users do you think they’ll need to break even? I assure you at least 1 million PAID users.

    However, by pricing their solution at the $150K effectively narrowing their market to a few hundred thousand potential customers, They only need 1000 customers to make $150M in ARR. It’s a no brainer and it makes perfect sense.

  • James Conway

    No analytic software is worth an annual $150k sticker price. With these few new features I would be willing to pay no more than $50 monthly per website. Anyone that pays 150k for this needs to get their head checked.

Charles Davis
About the Author

Charles is the Vice President, Solutions and a Partner at Blast Analytics & Marketing. He is an entrepreneur at heart and thrives on working with clients to understand the most important details of their business. He is also a member of the Digital Analytics Association and serves on the Awards Gala Organizing Committee and as co-chair of the San Francisco Bay Area Chapter.

Connect with Charles on LinkedIn. Charles Davis has written on the Web Analytics Blog.

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