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About the Author

Halee Kotara

Halee Kotara is a certified digital analytics professional with 10+ years of hands-on analytics experience working with major brands such as Dell, Ford, Sephora, Weight Watchers, and the Wall Street Journal. She has worked with many reporting tools, but is most intimately acquainted with Adobe Analytics and Google Analytics, both on the implementation side and as a power user. If the data doesn't exist in those tools, she knows how to corral it in there. If the data does exist in those tools, then she knows how to wrangle it out.

Connect with Halee on LinkedIn.
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