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Amy is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience optimizing paid search campaigns to hit aggressive KPIs, and loves the industry's unique ability to measure the impact of creative marketing.
Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance
The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.