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About the Author

Jer Tippets

Jer Tippets is a Principal Solutions Architect at Blast with more than 15 years of experience in analytics, customer data platforms, and personalization. He works with companies to EVOLVE their data by simplifying and streamlining their analytics programs. Jer has a passion to continuously innovate and help organizations bring their data full circle by making their data both automated and actionable with the goal of building authentic relationships with their customers.

Connect with Jer on LinkedIn.