Explore articles containing valuable insights to help you EVOLVE.
About the Author
With more than 20 years of experience, Brian is a seasoned marketing professional with a proven track record of delivering insights and action that drive client success. His specific areas of expertise include programmatic digital display media planning and buying; search engine marketing; social media/content marketing; search engine optimization; website development; and customer relationship management.
Healthcare Analytics and HIPAA: Ways to Minimize Risk and Ensure Compliance
The rise in digital data and analytics adds complexity and risk for healthcare organizations. Those that don’t comply with data privacy requirements, including Health Insurance Portability and Accountability Act (HIPAA), could face heavy fines, civil action lawsuits, and even criminal charges. Not to mention loss of patient trust.