Google Analytics vs. Adobe Analytics

A toe-to-toe review of the differences and similarities between these leading analytics platforms–and how to decide which one is best for your organization.

Halee Kotara — Principal Analytics Consultant at Blast — shares the high-level differences between Google Analytics and Adobe Analytics, as well as how each platform handles campaign tracking, ecommerce measurement, and segmentation. Halee will also help you understand how to approach platform selection.

About Blast
Blast supports leaders to EVOLVE their organizations, helping you identify and solve unique business problems through analytics and marketing intelligence. Work with us to make decisions that are driven by data, but guided by experience.

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