Blast Analytics and Marketing

Halee Kotara – Principal Analytics Consultant

Supporting Leaders to EVOLVE

Halee Kotara

Senior Analytics Consultant

As Principal Analytics Consultant for Blast Analytics, Halee partners with clients to make the most of their digital analytics data. She works with companies across various industries to define reporting requirements, design tracking strategies, and provide analysis to answer questions that will drive businesses forward.


Based in Texas, Halee has more than 10 years of hands-on analytics experience working both in-house and in various consulting roles. She is a Digital Analytics Association Certified Web Analyst, and also holds tool certifications in Adobe Analytics, Google Analytics, and Tealium Tag Manager. Over the course of her career, she has designed or renovated more than 50 digital analytics implementations.

Halee received a Graduate Diploma of Information Technology from Charles Sturt University in Australia, and her BA in English/Spanish from the University of North Texas. She has a bit of wanderlust and, in addition to Australia, has lived in Spain and Finland.

Be inquisitive. Be a good listener. Be a good communicator. Be a good teacher. Be organized. Be professional. Be humble. Be honest. Be transparent. Be a good partner. And overall, BE HELPFUL.

More about Halee

I joined Blast…

Because anytime I Googled something I was struggling with, I always found a blog post by Blast that solved my problem or explained what I couldn’t find elsewhere. It was clear there were some brilliant and experienced minds at Blast, and I wanted to be a part of (and hopefully contribute to) such a stellar team.

A cool part of my job is…

That moment when the clean data starts to roll in. The clients finally get to see the benefits of all the work and get excited because the reports are more accurate and relevant than they’ve ever been. Empowering people with data is the best part of my job!

My consulting “philosophy” is…

Be inquisitive. Be a good listener. Be a good communicator. Be a good teacher. Be organized. Be professional. Be humble. Be honest. Be transparent. Be a good partner. And overall, BE HELPFUL.

It’s not on my resume, but…

I typed competitively in high school and can still type fairly fast: 80 words per minute with high accuracy, close to 100 words per minute if you allow me some errors.

One of my first jobs was…

As a teenaged court clerk in the District of the Peace office in my tiny hometown. After school every day, I entered speeding tickets in the database, processed fines, typed up accident reports, and on particularly exciting days issued arrest warrants.

The most interesting place I’ve traveled is…

The Canary Islands. It’s geographically off the coast of Western Africa but is politically part of Spain. It’s mainly a tourist destination for Europeans, so the majority of the people there are Germans, Swedes, or Finns on holiday. There are whole neighborhoods that cater to tourists from each of those countries. It was such a surreal cultural mashup to be in a Spanish territory but so close to Africa, yet all the signs, menus, and karaoke selections were in Finnish.

My hobbies include…

Tennis, record collecting, walking my dog Edna, and making everything into a spreadsheet.

A favorite quote of mine is…

“Everybody has a plan until they get punched in the face.” — Mike Tyson

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