As more businesses compete on the quality of customer experience, it’s essential these organizations meet customer expectations. While many businesses believe they understand customer needs, their customers don’t agree. Closing this empathy gap requires the “voice of customer” to be included in the conversation. In other words, businesses can’t rely solely on data to execute a customer-centric strategy.

With Blast’s Voice of Customer (VoC) solution, our experts will help your team execute our VoC framework of “ask, analyze, and act.” First, we’ll set up a process for collecting feedback from your customers. Then we’ll analyze the data for key insights regarding the customer experience, including what works and what doesn’t. Finally, we’ll turn these insights into actions that will EVOLVE your customer experience and, ultimately, close the empathy gap.