Real people – current and potential customers – are talking about your brand online. You want to know what they are saying, and they want you to listen. If you’re not using social listening, your marketing strategy has significant blind spots. While most companies are monitoring their social media pages for feedback and relevant mentions of their services or products, not every person that engages with your content online, or mentions your brand, will tag you online. It’s this non-tagged chatter that’s most important to listen for, gather insights, and take action.

Through social listening analysis, you can leverage tagged and non-tagged chatter to differentiate your brand. It enables you to gain meaningful data and insights from all these conversations. Blast can help you develop a social listening strategy based on your business goals that will help you better understand what’s being said about your brand – and how you can use it to EVOLVE your customer experience.