Blast Analytics and Marketing

Blast Hires Industry Veteran Brent Dykes to Lead Insights and Data Storytelling

Supporting Leaders to EVOLVE

Unique passion and experience helps organizations communicate data more effectively

ROCKLIN, CA (June 1, 2020) — Blast Analytics today announced that Brent Dykes, a well-known enterprise analytics consultant, thought leader, and author, has joined the company as Senior Director, Insights and Data Storytelling. In this new role, Dykes will be accountable for driving the “last mile” of analytics best practices across Blast.

Dykes, who resides in Lehi, Utah, will report to Blast’s Vice President, Analytics Joe Christopher. He’ll mentor, train, and evangelize data storytelling within Blast and with clients while continuing to participate in thought leadership to increase knowledge and awareness of the value of data through storytelling.

“We’re extremely excited to welcome Brent to the Blast family,” said Kayden Kelly, Founder and CEO. “As we continue supporting leaders to EVOLVE, it’s critical we connect data to meaningful insights that drive better decisions, action, and results. Brent’s passion for data strategy and storytelling is a tremendous asset to our team that will strengthen our delivery and value for clients.”
Effective Data Storytelling
Dykes has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo, working with industry leaders such as Nike, Microsoft, Sony, and Comcast. Most recently, he served as Senior Director, Data Strategy at Domo. A recognized thought leader, Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. He’s also a regular Forbes contributor and has written more than 35 articles on different data-related topics.

“With the increased focus on driving tangible value from analytics investments, I’m excited to be joining an innovative, forward-thinking consultancy that understands how important it is to connect the technology to people and processes,” said Dykes. “I look forward to working closely with Blast’s talented consultants and helping organizations accomplish more with their data, especially in the area of crafting and telling data stories that drive action and positive change.”

“I look forward to working closely with Blast’s talented consultants and helping organizations accomplish more with their data, especially in the area of crafting and telling data stories that drive action and positive change.”

In 2016, Dykes received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He’s a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Dykes holds a Master of Business Administration from Brigham Young University and a Bachelor of Business Administration in Marketing from Simon Fraser University.

About Blast Analytics

Blast Analytics is a strategic analytics consulting company accelerating the complex analytics journey for enterprise and mid-market clients. We solve clients’ data challenges to help optimize marketing campaigns, improve customer experience, increase competitive advantage, and, ultimately, EVOLVE their organizations.

Contact:

Blast Analytics
Joe Wuelfing, (888) 252-7866
[email protected]

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