Blast Analytics and Marketing

Revenue per Visitor Statistical Significance Calculator

Supporting Leaders to EVOLVE

Did your test really impact website revenue? Use our calculator and find out!

Calculating statistical significance for revenue is not as easy as calculating significance for transactions or button clicks. Most A/B statistical significance calculators are based on the assumption that your KPI follows a normal distribution. However, revenue does not follow a normal distribution. Most visitors to your website will not complete a purchase and will have $0 for revenue, making revenue distribution right skewed. As a result typical A/B calculators are suboptimal at calculating statistical significance for Revenue Per Visitor (RPV). Below we use a calculation that does not require a normal distribution and therefore, the results are much more reliable.

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