Blast Analytics and Marketing

Luke Johnson – Senior Analytics Strategist

Supporting Leaders to EVOLVE

Luke Johnson

Senior Analytics Strategist

As Senior Analytics Strategist at Blast Analytics, Luke brings a forward-thinking outlook to analytics solution design, prioritizing value, scalability and progress toward long-term objectives. He works closely with clients to understand not only the granular technical details of the analytics implementation, but also the organizational gaps and pain points that hinder progress. He believes in holistic solutions that maximize value across people, process and technology.


Luke has more than six years of industry experience across tools in the Adobe, Google and Tealium ecosystems, among others. In addition to solution design and implementation, he brings a strong focus on governance, process and analytics program development.

Prior to joining Blast, Luke worked for Perficient, where he led analytics architect initiatives across multiple high-value accounts and developed strategic roadmaps and programs for enterprise clients. Before that, he worked four years at Stratigent/Ebiquity, alongside current Blast teammate David Dobes, as Senior Analyst, Practice Lead and Client Strategist.

Luke earned a BA in Economics and Policy Studies from Grinnell College in Iowa. He is based in Chicago.

A cool part of my job is being surrounded by a team of passionate individuals who are always willing to step in and help out whenever needed.

More about Luke

I joined Blast…

Because of the remote culture. I’m based in Chicago and work remotely full-time, and Blast has gone above and beyond to facilitate an incredibly talented team of individuals located all over the world.

A cool part of my job is…

Being surrounded by a team of passionate individuals who are always willing to step in and help out whenever needed.

My  “philosophy” is…

Prioritize value. Don’t get stuck in the weeds trying to keep a super-granular implementation afloat. You should be able to answer “How does this drive value for the business?” about every single data point you collect. There’s an inevitable tradeoff between value and granularity; the most successful implementations are lean, scalable and laser-focused on business outcomes.

It’s not on my resume, but…

I’ve pursued a number of creative endeavors over the years as a musician and filmmaker of sorts, and I continue to work on creative projects frequently in my spare time.

One of my first jobs was…

Working as a tax policy intern for the Senate Finance Committee on Capitol Hill in Washington, D.C. Seeing “how the sausage is made” proved very successful in deterring me from pursuing a career in federal politics.

The most interesting place I’ve traveled is…

I spent several weeks with my fiancee’s family in Cuba, and experienced a firsthand look at a society that has defined itself in stark contrast to global capitalism of the Western Hemisphere. It was a fascinating, challenging and ultimately deeply rewarding experience.

My hobbies include…

I enjoy my fair share of board games, video games and any manner of other exciting distractions.

A favorite quote of mine is…

Every little difference may become a big one if it is insisted on.” — Lenin

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