Blast Analytics and Marketing

Halee Kotara Selected as Finalist for Adobe Analytics Rock Star Competition

Supporting Leaders to EVOLVE
halee at adobe summit 2018

Senior analytics consultant to represent Blast at Adobe Summit.

ROCKLIN, CA (March 3, 2018) — For the third time since 2015, a Blast Analytics & Marketing teammate will be competing in the Analytics Rock Stars competition during the annual Adobe Summit — this year held March 25-29, in Las Vegas.

Halee Kotara, senior analytics consultant at Blast, has been selected as a finalist for the 2018 competition — a fun, fast-paced, and informative breakout session where real Adobe Analytics users share their top tips and tricks.

As stated in the session description on the Adobe Summit website, “The winners of our nationwide Analytics Rock Star Tour will share their smoking hot tips, tricks, and power strategies. These tips are sure to bring the house down, and enable you to positively impact your business.”

Kotara is following in the footsteps of Blast teammates Brad Millett and Joe Christopher, who competed in 2017 and 2015, respectively, when it was called the Adobe Analytics Idol competition.

In an email to Kotara, Adobe said “We received a slew of fantastic tips and had trouble selecting those that were most valuable and compelling. Congratulations for making it to the Analytics Rock Star finals. You’ve advanced through the largest field of competitors we’ve ever had!”

“Out of the hundreds of breakout sessions at Adobe Summit, this one has always been my favorite. I always walk away with very tactical ideas I can take back to my desk and use immediately. I am delighted and honored to be invited onstage this year to represent Blast and our Adobe Analytics consulting team and share a few tips and tricks of my own.”

– Halee Kotara

Kotara submitted two clever uses of Adobe Analysis Workspace addressing challenging analytics questions that she’ll present to session attendees, who will vote for the best Adobe Analytics tips.

Other industry experts who will be participating in the competition with Kotara include: Audrey Salerno (Site Analyst,; Lindsey Soma (Customer Analytics,; Meghan Powers (Manager, Web Analytics, Carmax); David Berger (Director, Digital Analytics, TIAA)’ Kerri Adcock (Principal Digital Analyst, National Instruments). The session will be facilitated by Adobe’s Eric Matisoff.

As a company committed to women in analytics and supporting them to “Make Your Mark,” Blast is not only proud of Kotara, but also the fact that five of the six participants are female.

Those anxious to hear the great tips from Kotara and all participants can view the recorded session, which will be posted to the Adobe Summit website after the event — unless you’re lucky enough to be in attendance.

About Blast Analytics & Marketing

Blast Analytics & Marketing is a leading analytics and digital marketing consulting company supporting leaders to EVOLVE their organizations. Through its deep expertise and proven process honed over for nearly 20 years working with clients worldwide, the company helps enterprises transform their data into actionable insights and better decision making — to do more of what works and less of what doesn’t. Visit

Blast Analytics & Marketing
Sarah Katinger, (888) 252-7866
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