Blast Analytics and Marketing

Featured Consultants

Supporting Leaders to EVOLVE

Industry Leaders to Guide Your Success

Our consultants are the core of Blast Analytics, bringing their wisdom, passion, and curiosity to every client engagement, strategy, and solution. Each shares a commitment to helping our clients EVOLVE with their unique expertise, talent, and personality.

Consultant Spotlight

Roopa Carpenter

Meet Roopa Carpenter

VP, Digital Experience
Roopa drives testing and personalization strategy, implementation, and results analysis for various clients, with a focus on helping them improve customer experience. She oversees all optimization-related account activity, identifies user experience (UX) opportunities, creates testing roadmaps, and utilizes a data-driven approach to impact customer purchase behavior and bottom-line metrics.

Consulting Philosophy:

To see myself as an extension of the client’s team and to understand their business in order to drive results that matter to them.

Working with Roopa helped accelerate our testing program and garner some big testing wins. Her strategic, data-driven approach to testing and ability to pull in the right development resources made Blast so easy to work with. Whether your team is new to testing or has been at it a while, Roopa will enhance your testing program and take it to the next level.

Allison Kelley – Director, Digital & Mobile Marketing

View Improving Customer Experience (CX) Case Study


Consultant Spotlight

Brad Millett

Meet Brad Millett

Director, Digital Analytics & Insights
Brad is a Manager, Analytics Strategy at Blast Analytics. He enjoys nothing more than finding data driven answers to your business questions. He has experience using both Google and Adobe Analytics to get the most out of your marketing efforts.

Consulting Philosophy:

A cool part of my job is the constant variety. I love taking on new challenges and solving interesting problems. I get to work not only with all kinds of analytics tools, but also all kinds of customers and verticals. Every day brings something new.”

Brad set up our web analytics and dashboards and coached us on how to use the data to make smarter business decisions. Most importantly, he helped closed the ROI tracking loop for us, connecting the dots from marketing spend to actual revenue in a way we never could before. This is the holy grail for marketers, and we couldn’t have gotten there without Brad and the Blast team.”

Robb Holmstrom – Online Acquisition Marketing Manager
The Northface

Consultant Spotlight

Matthew Carmean

Meet Matthew Carmean

Senior Business Insights Analyst
As Senior Business Insights Analyst at Blast Analytics, Matthew helps business teams better analyze and communicate insights to leaders and stakeholders through the power of data storytelling.

Matthew has worked in a variety of digital enterprise roles, including e-commerce category management, and digital experience management at companies such as Microsoft and T-Mobile. Matthew has owned and delivered multiple major digital initiatives across teams using data to inform and inspire business opportunities.

Consulting Philosophy:

To help teams close the last mile in digital analytics — by helping them become more effective data storytellers.

Consultant Spotlight

Nick Mannon

Meet Nick Mannon

Director, Data Solutions
Nick works with clients to help them understand and utilize their data for better decision-making and improved results. He is skilled at — and passionate about — organizing and presenting data in a way that clearly answers clients’ important business questions, providing insights to help them EVOLVE their organizations.

Consulting Philosophy:

I get to help clients make the most of their data. I love showing various stakeholders how to get to and understand their data, and emphasize data-driven decision making.

Thanks, Nick! I really like the “New Customer Analysis” tab. Every which way I want to look at our new customers is there. Overall, the dashboards you’ve set up enable us to gain greater insights for better decision making – for example, around customers placing orders over a specific timeframe.

Sajid Hasan – Chief Technology Officer


Meet More of the Team

Learn more about our other consulting experts and how they can help you EVOLVE.

Get to Know Us


We’re now BlastX Consulting!

While the name has evolved, our commitment to help companies extract value from MarTech investments and unlock insights from data, leading with an analytics-focused customer experience strategy has never wavered.

Explore BlastX Consulting

Thanks, but take me back to Blast Analytics.
Ready To Do More With Your Data?

If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today.

Call 1 (888) 252-7866 or contact us below.