Blast Analytics and Marketing

Data Storytelling Masterclass

Supporting Leaders to EVOLVE

Unleash the Power
of Your Data

Discover the Last Mile of Analytics with
industry leader Brent Dykes.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it’s a necessity. Transforming data into visual communication is only one part of the picture. It’s equally important to engage your audience with a narrative—to tell a story with the numbers.

Join enterprise analytics consultant, thought leader, and author of “Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals”, Brent Dykes, for this intimate and in-depth masterclass workshop. Brent will guide you through the principles of data storytelling and empower you with the skills necessary to drive change in your organization.

zoom call

Details:

  • Four, weekly, 90-minute workshop sessions of highly interactive live instruction
  • Hands-on exercises and breakouts
  • Access to in-depth resources
  • Remote attendance through Zoom platform
  • Price: $999

Key outcomes:

check mark iconTransform your insights and data visualizations into appealing, impactful data stories

check mark iconLearn the fundamental elements of a data story and key audience drivers

check mark iconUnderstand the differences between how the brain processes facts and narrative

check mark iconStructure your findings as a data narrative, using a four-step storyboarding process

check mark iconIncorporate the seven essential principles of better visual storytelling into your work

check mark iconAvoid common data storytelling mistakes by learning from historical and modern examples

Dates:

Mark your calendars, the four workshop sessions will take place at 10:00 am PST / 1:00 pm EST on the following dates:

  • Thursday – April 22, 2021
  • Thursday – April 29, 2021
  • Thursday – May 6, 2021
  • Thursday – May 13, 2021

Data Storytelling Masterclass with Brent Dykes

Registration has closed!
If you have any questions or want to know when the next sessions are available, please send us a message!

Effective Data Storytelling Book

Receive “Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals” with registration.

featured consultant brent dykes

Meet Brent Dykes

Senior Director, Insights and Data Storytelling

Brent Dykes is the Senior Director of Insights and Data Storytelling at Blast Analytics. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.

Book Data Storytelling Masterclass with Brent Dykes

Registration has closed!
If you have any questions or want to know when the next sessions are available, please send us a message!