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About the Author

Matthew Carmean

As Senior Business Insights Analyst at Blast Analytics, Matthew helps business teams better analyze and communicate insights to leaders and stakeholders through the power of data storytelling. Matthew has worked in a variety of digital enterprise roles, including e-commerce category management, and digital experience management at companies such as Microsoft and T-Mobile. Matthew has owned and delivered multiple major digital initiatives across teams using data to inform and inspire business opportunities.

Connect with Matthew on LinkedIn.