Blast Analytics and Marketing

40% Team Growth at Blast Despite External Challenges

Supporting Leaders to EVOLVE

Hiring of more top talent validates Blast’s commitment to invest and EVOLVE.

ROSEVILLE, CA (December 8, 2020) — While many companies have halted hiring and reduced headcount in 2020, largely due to pandemic-related challenges, Blast Analytics has done the opposite. Not only has the company retained nearly 100% of its people honoring a “no layoff” pledge, Blast has hired several new teammates this year, increasing its workforce 40%.

“Without question, 2020 has been a challenging year on many fronts, stemming from the COVID-19 pandemic, civil unrest, natural disasters, and other worldwide issues,” said Kayden Kelly, Founder and CEO at Blast. “From the beginning, our leadership team made a commitment to continue investing in our people and Blast’s long-term vision. The retention and well-being of our teammates and addition of such outstanding talent the past several months underscore our company’s stability, devotion to clients, and focus on being a great place to work.”

Blast’s leadership team has made a commitment to continue investing in the company’s people and long-term vision.

At the onset of the COVID-19 pandemic, the company created contingency plans for the worst-case scenario but avoided implementing any due to strong financial performance. In fact, Blast continued providing teammates with salary increases and promotions throughout 2020 and will be giving year-end bonuses again.

Blast has added teammates across all areas of the business, from leadership and operations to delivery and marketing. In addition to strengthening its company structure, the increased resourcing enables Blast to EVOLVE its leading analytics consulting services and offer new solutions, such as data storytelling.

“Our vision is to support clients’ digital transformation with data-driven, customer-centric solutions that optimize digital experiences,” said Kelly. “Continuing to invest in our workforce both the development of existing teammates and hiring of new talent is critical for driving innovation, maintaining our competitive advantage, and ultimately delivering high value for clients.”

The company’s already remote-friendly culture has also made it easier to attract top talent around the U.S., with teammates now based in 18 different states in addition to international teammates.

new blast teammates susan and chad

“We’ve attracted high-caliber individuals from across the country who’ve enhanced our strong company culture and seamlessly combined with our existing talented teammates to offer innovative experience-focused solutions to our clients,” said Donna Treat, Senior Director, Human Resources at Blast. “While we understand the current business climate, our mindset is long-term and we’re not letting the challenges of 2020 inhibit our future plans.”

Susan Fralick, Program Manager, is one of the new teammates to join Blast this year. “From the recruitment process through onboarding, Blast’s inclusive spirit has been refreshing,” she said. “I was quite selective in my job search, wanting to be part of a team with passion, vision, and engagement to meet larger goals for clients while helping to grow the company. Joining Blast was an easy decision.”

From the recruitment process through onboarding, Blast’s inclusive spirit has been refreshing.

Chad Ostroff, Senior Optimization Developer, is another recent hire. “I had heard wonderful things about Blast from industry colleagues, and when I began conversations with the company, I quickly realized this is a place I wanted and needed to be,” he said. “I enjoy working with teammates who are passionate about their work, solving unique client problems, and delivering innovative solutions. Blast, with its ‘Focus on YOU!’ initiative, has also made working remotely very easy, collaborative, productive, and rewarding, particularly during the current COVID-19 pandemic.”

I quickly realized this is a place I wanted and needed to be.

To learn more about Blast, its award-winning “Make Your Mark” culture, and current job openings, visit

About Blast Analytics
Blast Analytics is a strategic analytics consulting company accelerating the complex analytics journey for enterprise and mid-market clients. We solve clients’ data challenges to help optimize marketing campaigns, improve customer experience, increase competitive advantage, and, ultimately, EVOLVE their organizations.


Blast Analytics
Joe Wuelfing, (888) 252-7866
[email protected]