Blast Analytics and Marketing

Blast Statistical Significance Calculator

Supporting Leaders to EVOLVE

Did your A/B test really impact your goals? Use our calculator to find out!

Businesses evolve and so do their A/B testing strategies, including targeted goals. At some point, you’ll probably want to track goals for your organization that are non-binomial (or continuous), such as average pages per session, average session duration or revenue per user. Calculating statistical significance for A/B tests can be quite difficult, depending on the goal being tracked. To meet the various needs of optimization teams, we built a new statistical significance calculator that can handle all types of metrics. The calculator provides your team with options, including calculations for:

  • Binomial metrics
  • Continuous metrics with a t-test approach
  • Continuous metrics with a nonparametric approach

Data Notes:

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Call 1 (888) 252-7866 or contact us below.