Blast Analytics and Marketing

Aimee Bos to Speak at ObservePoint 2020 Virtual Analytics Summit

Supporting Leaders to EVOLVE
aimee bos at virtual analytics summit

Blast’s Senior Director, Analytics Strategy will discuss the importance of an actionable analytics strategy and roadmap.

ROCKLIN, CA (December 12, 2019) — Blast Analytics & Marketing, a strategic analytics consultancy supporting leaders to EVOLVE their organizations, today announced that Aimee Bos, Senior Director, Analytics Strategy, has been selected to present at the Virtual Analytics Summit hosted by ObservePoint on January 15, 2020.

Missed it? View on-demand presentation

The Virtual Analytics Summit is a free, one-day event that brings together more than 5,000 digital marketing, analytics, and data governance professionals from around the world to teach, learn, and network. Attendees are able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment.

Aimee, who has presented at ObservePoint’s flagship Validate event in past years, was invited to speak at the Virtual Analytics Summit for her industry expertise, thought leadership, and client focus. “Organizations face immense challenges when it comes to organizing and leveraging their data to improve business performance,” said Aimee. “I’m excited to represent Blast and share our collective expertise on how they can establish a well-planned analytics strategy and roadmap to deliver actionable insights.”

It takes work and insight to properly collect data in order to have a trustworthy analysis

Details of Aimee Bos’ Session

Title: Measure Twice, Cut Once: Improve Your Digital Analytics Strategy for Better Insights

Description: Customers have come to expect experiences that are relevant and personalized to their past behavior. As a result, measuring your customer journeys, taking action on those journeys, and developing digital experiences has become even more complex. Data is a part of everything, and your digital data is more than just numbers. Your digital analytics data is the foundation for your entire marketing stack. It takes work and insight to properly collect data in order to have a trustworthy analysis. So how do you create a data analytics strategy that actually works? And once you have one in place, how can you be sure that the insights you see are accurate enough to base decisions on?

Date and Time: January 15, 2020; 2:30 p.m. EST

Learn more and register for the Virtual Analytics Summit.

About Blast Analytics & Marketing

Blast Analytics & Marketing is a strategic analytics consulting company accelerating the complex analytics journey for enterprise and mid-market clients. We solve clients’ data challenges to help optimize marketing campaigns, improve customer experience, increase competitive advantage, and, ultimately, EVOLVE their organizations.


Blast Analytics & Marketing
Joe Wuelfing, (888) 252-7866
[email protected]

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